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Although you may be doing your research into different customer groups and different global requirements, part of your work will include creating packaging that’s able to easily navigate your global customer base.

The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.

The first thing that you should consider when it comes to eyeliner packaging is functionality. Eyeliner is a product that can be notoriously hard to use, especially when you’re trying to create dainty wings or precise lines, so functionality is everything.

Even after the worst of the pandemic has been put behind us, supply chains across the world are still in a serious state of upheaval.

As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.

Although the formula is most important when it comes to skincare, brands can’t ignore the importance of packaging and how this can affect customers’ buying decisions.

Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.

To help brand adopt a more genderless approach, APackaging Group offer a range of minimalist, yet functional, stock packaging options that any brand can incorporate their branding on.

Blockchain has started to be incorporated into various aspects of the manufacturing process for beauty packaging, with some pretty impressive results that could benefit the whole industry.