For brands looking to succeed in today's market, the message is clear. Clean beauty practices are essential. Gen Zs and millennials, in particular, tend to prioritize sustainable products made from naturally sourced ingredients. According to Retail Dive, the #cleanbeauty tag had reached 2 billion views on TikTok as of October 2023.
- Single-dose packaging:For the ultimate protection, single-dose packaging is a popular choice. Such packaging takes the form of individual sachets or capsules, which contain a single-use amount of product. One downside of this type of packaging is that it produces a lot of waste. When it comes to protecting the integrity of the product, however, it’s highly effective.
- The initial cost of bamboo packaging can be higher than that of traditional materials, such as plastic. This can result in an increased retail price for the end consumer, potentially limiting its market to those willing or able to pay a premium for sustainability. Although, that being said, consumers are becoming increasingly drawn towards sustainable products, so an investment in bamboo packaging could pay dividends.
Now that we’re clear on what bioplastics are let’s take a closer look at their environmental impact. Compared to traditional plastics, bioplastics produce fewer greenhouse gas emissions over the course of their lifetime. In fact, a study conducted in 2017 stated that switching to corn-based PLA from traditional plastic would cut US greenhouse gas emissions by 25%.
Packaging has come a long way over the years. Historians believe that the use of packaging most likely began when people became increasingly nomadic and, therefore, needed ways to protect goods during transport. In those days, materials such as animal skins and leaves were used.
- Cost: In comparison to traditional packaging materials, such as plastic, glass is a more expensive option. Brands that use glass packaging will have to charge a higher price to the end customer, which can be unappealing to budget conscious customers.
- Sugarcane: One material that’s become incredibly popular in the cosmetic industry is sugarcane-based bioplastics. Unlike the fossil fuels used to make traditional plastic packaging, sugarcane is a renewable resource, which means that in using it, we are not depleting the earth’s natural resources. There are many different types of packaging that can be made from sugarcane, such as bottles and tubes.
- Sustainable packaging materials: In recent years, cosmetic packaging has come on leaps and bounds when it comes to the environment. There are now a wide range of sustainable materials on offer, from sugarcane and aluminum to paper and glass. That being said, there’s still potential for more advancements to occur. Given that more and more consumers are turning their heads towards brands with green credentials, it won’t be surprising if cosmetic businesses invest in research and developing more sustainable e-commerce packaging solutions.