News
5 Industry Tips for creating Recyclable Flexible Packaging
The topic of “recycling” remains as hot as it’s ever been, maybe even more so. Despite being put on the back burner with the advent of the COVID-19...
The Advantages of using Airless Pump Bottles
Airless pump bottles are becoming increasingly more popular in the cosmetics industry because of the advantages they provide and consumers are grow...
The Importance of Packaging as a Marketing Tool
Successful companies know there are 4 “P’s” in a product marketing strategy. They are Product, Price, Place, and Promotion. We like to think that t...
The Evergrowing Popularity of Airless Pump Bottles in the Beauty and Cosmetics Industry
The ease of use, effectiveness, and longevity of skincare products primary depends on the packaging that contains it. In order to ensure these aspe...
Why is Bamboo the ideal Cosmetic Packaging Material?
As a commodity, bamboo has been used as a raw material for 5,000 years or longer. In China, bamboo symbolizes uprightness; in India, it’s a symbol ...
A Basic Guide to Priming Your Cosmetics Packaging Design
With any cosmetic product today, the packaging is what usually grabs the attention of the consumer before anything else. If that packaging tells th...
The 4 Qualities that all Cosmetic Packaging should have
It’s no secret that product packaging is paramount, especially when discussing beauty products and cosmetics. The right cosmetics packaging not onl...
How to Create Attention-grabbing Packaging with Psychologically-based Designs
In order to compete with other brands on the shelf, increase sales, and grab your fair share of the consumer market, you need an attention-grabbing...
Trends in Sustainable Cosmetic Packaging
Sustainability continues to be a hot topic in the beauty and cosmetics industries where corporate practices and packaging are concerned. As the yea...
5 Advancements and Marketing Trends in the Beauty Industry
With a focus on meeting the consumer’s needs, the beauty industry is leveraging digital innovations to customize and personalize different beauty t...
Social Media Marketing Mistakes that Cosmetic Businesses should avoid
When used properly, any cosmetic business can attract and develop lifelong customers with SMM or social media marketing. However, when done imprope...
What Can Airless Pump Technology Lend to Your Product?
Todays’ cosmetics industry has had to pivot with the move toward e-commerce. Whereas consumers would typically go to a brick and mortar store to bu...
