Why is There an Increasing Demand for Airless Pump Bottles?

Why is There an Increasing Demand for Airless Pump Bottles?

Airless pump bottles are cosmetic packaging solutions that operate by virtue of a non-pressurized vacuum system with a mechanical pump on the insid...
Why is There an Increasing Demand for Airless Pump Bottles?

Why is There an Increasing Demand for Airless Pump Bottles?

Airless pump bottles are cosmetic packaging solutions that operate by virtue of a non-pressurized vacuum system with a mechanical pump on the insid...
5 Industry Tips for creating Recyclable Flexible Packaging

5 Industry Tips for creating Recyclable Flexible Packaging

The topic of “recycling” remains as hot as it’s ever been, maybe even more so. Despite being put on the back burner with the advent of the COVID-19...
The Advantages of using Airless Pump Bottles

The Advantages of using Airless Pump Bottles

Airless pump bottles are becoming increasingly more popular in the cosmetics industry because of the advantages they provide and consumers are grow...
The Importance of Packaging as a Marketing Tool

The Importance of Packaging as a Marketing Tool

Successful companies know there are 4 “P’s” in a product marketing strategy. They are Product, Price, Place, and Promotion. We like to think that t...
The Evergrowing Popularity of Airless Pump Bottles in the Beauty and Cosmetics Industry

The Evergrowing Popularity of Airless Pump Bottles in the Beauty and Cosmetics Industry

The ease of use, effectiveness, and longevity of skincare products primary depends on the packaging that contains it. In order to ensure these aspe...
Why is Bamboo the ideal Cosmetic Packaging Material?

Why is Bamboo the ideal Cosmetic Packaging Material?

As a commodity, bamboo has been used as a raw material for 5,000 years or longer. In China, bamboo symbolizes uprightness; in India, it’s a symbol ...
A Basic Guide to Priming Your Cosmetics Packaging Design

A Basic Guide to Priming Your Cosmetics Packaging Design

With any cosmetic product today, the packaging is what usually grabs the attention of the consumer before anything else. If that packaging tells th...
The 4 Qualities that all Cosmetic Packaging should have

The 4 Qualities that all Cosmetic Packaging should have

It’s no secret that product packaging is paramount, especially when discussing beauty products and cosmetics. The right cosmetics packaging not onl...
How to Create Attention-grabbing Packaging with Psychologically-based Designs

How to Create Attention-grabbing Packaging with Psychologically-based Designs

In order to compete with other brands on the shelf, increase sales, and grab your fair share of the consumer market, you need an attention-grabbing...
Trends in Sustainable Cosmetic Packaging

Trends in Sustainable Cosmetic Packaging

Sustainability continues to be a hot topic in the beauty and cosmetics industries where corporate practices and packaging are concerned. As the yea...
5 Advancements and Marketing Trends in the Beauty Industry

5 Advancements and Marketing Trends in the Beauty Industry

With a focus on meeting the consumer’s needs, the beauty industry is leveraging digital innovations to customize and personalize different beauty t...
Social Media Marketing Mistakes that Cosmetic Businesses should avoid

Social Media Marketing Mistakes that Cosmetic Businesses should avoid

When used properly, any cosmetic business can attract and develop lifelong customers with SMM or social media marketing. However, when done imprope...
What Can Airless Pump Technology Lend to Your Product?

What Can Airless Pump Technology Lend to Your Product?

Todays’ cosmetics industry has had to pivot with the move toward e-commerce. Whereas consumers would typically go to a brick and mortar store to bu...