Is the Cosmetics Industry Missing an Important Demographic?

Is the Cosmetics Industry Missing an Important Demographic?

Older Women Are Feeling Ignored The recent Survey of Women’s Reflections on Beauty, Age, and Media by AARP sets out some very specific findings on ...
Is the Cosmetics Industry Missing an Important Demographic?

Is the Cosmetics Industry Missing an Important Demographic?

Older Women Are Feeling Ignored The recent Survey of Women’s Reflections on Beauty, Age, and Media by AARP sets out some very specific findings on ...
Global Packaging Insights: This Just In

Global Packaging Insights: This Just In

The global cosmetics packaging market was valued at over 27.87 billion US dollars last year and is expected to reach 35.7 billion over the next 5 y...
How Gen Z is Changing the Landscape of Cosmetics Buying

How Gen Z is Changing the Landscape of Cosmetics Buying

The cosmetics industry is always ready to turn on a dime. And it seems when it comes to younger consumers, they will have to make a big turn. When...
The Biggest Cosmetics Trends Over the Past Year

The Biggest Cosmetics Trends Over the Past Year

As with many industries today, the cosmetics and beauty industry thrives on change. Especially considering the ever-changing landscape of social me...
Why Cosmetics Companies Need Sustainable Packaging in Today’s Marketplace

Why Cosmetics Companies Need Sustainable Packaging in Today’s Marketplace

A company’s identity is everything. And packaging is the most visible part of that product’s identity. Packaging should tell the right story about ...
What Is Airless Pump Technology and Is It Right for Your Products?

What Is Airless Pump Technology and Is It Right for Your Products?

As a cosmetics company owner, you’ve probably heard the term “airless” when it comes to packaging. But what is it and is it right for your product?...
Trends in Cosmetics Packaging and Ways They Can Translate to Your Brand

Trends in Cosmetics Packaging and Ways They Can Translate to Your Brand

The cosmetics and beauty industry is a competitive place. Tens of thousands of products compete for our attention each and every day, from brick an...
How Social Media Has Changed the Way We Market Cosmetics

How Social Media Has Changed the Way We Market Cosmetics

Cosmetics and beauty have always been highly competitive industries and had historically relied on huge advertising campaigns in glossy magazines a...