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Why is the packaging of your household products so important?

Consumers are unlikely to repurchase a product that was difficult to use, therefore designing an appealing household product means that you must consider its usability.

Why is the packaging of your household products so important?

Consumers are unlikely to repurchase a product that was difficult to use, therefore designing an appealing household product means that you must consider its usability.

5 places to find inspiration for your beauty packaging designs

When it comes to designing beauty packaging that appeals to the consumer, it helps to know what’s on trend. For example, more and more consumers are attracted to businesses that promote sustainability. In order to capitalize on this, you might want to consider opting for sustainable packaging.

Incorporating multi-functional packaging for customers who like to multi-task

One of the most significant benefits of multi-tasking products is that they are more versatile and compact. Rather than having to purchase multiple products, multi-functional packaging allows consumers to achieve more with just one item. An added bonus is that make-up bags become more streamlined as a result.

How beauty packaging can transform the clean credentials of your products

Switching to sustainable packaging will demonstrate to your customers that your company is committed to playing its part in helping the environment, with the effect of transforming your brand's clean credentials.

How brands, suppliers, designers and manufacturers can drive forward sustainability

The process begins with brands identifying opportunities within the supply chain where the creation of the product can be made more environmentally friendly. This information can then be used in the product design stage and at each stage of product creation.

How to design effective makeup brushes and beauty applicators

Excellent makeup application requires the right tools, which is why makeup savvy consumers are always on the hunt for quality brushes and beauty applicators.

The ultimate guide to designing your color cosmetics packaging

Although the adage states that we shouldn't judge a book by its cover, the packaging of a product is the first impression that your customer will have. If it's well-designed and eye-catching, consumers will be drawn to it.

How can choosing the right closure and packaging enhance your user’s experience?

When you’re putting a product out to market it goes without saying that you want the packaging to grab the consumer’s attention whilst also representing the product and the brand. However, usability and convenience to the end user should be ignored at your peril.

How to send the right brand messaging through your packaging design

Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.

Beauty Packaging Trends That are Expected to be Big in 2023

The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.