When you’re putting a product out to market it goes without saying that you want the packaging to grab the consumer’s attention whilst also representing the product and the brand. However, usability and convenience to the end user should be ignored at your peril.
Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.
The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.
At APG we often recommend our range of airless packaging to clients who want to make sure that weather is not an issue when they’re shipping their products to retailers or etailers.
Airless packaging is a form of packaging or dispensing system that eliminates air and doesn’t allow it to come into contact with the product.
In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.
This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.
Beauty packaging is an extremely exciting space to be in, especially when more brands are starting to push the boundaries and coming up with innovative solutions to meet changing customer demands.