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Like every other industry, it’s up to many businesses in the beauty sector to pull together and do what they can to improve climate change.

Here are 4 things that every beauty brand can do to mitigate climate change.

In recent years, we have seen some great examples of how brands can go against the grain and embrace customers’ calls for more inclusivity.

Here is how genderless packaging is transforming the beauty industry.

Trends come and go all the time, but that doesn’t always mean that every beauty brand has to follow them.

Here are some of the consumer trends for 2022 and why beauty brands might want to incorporate them.

 Packaging is not just something that holds your product, but something that can attract customers, convey your brand’s message, and encourage sales.

 If you’re stuck with where to start when it comes to designing your product packaging, here’s everything you should know.

Coming up with a design that looks good, is functional, and speaks to your target customer can seem like you’re trying to juggle with too many balls.

But, we promise you that beauty packaging design is not as daunting as it seems!

Here are 10 beauty packaging tips that we share with all our customers, that will make your next product planning session a breeze.

When you decide that your brand wants to go down the custom packaging route, we suggest that the average product lead time from concept to the customer is between 6 and 12 months.

This may seem like a long time, but this includes the time it takes to come up with a design, order the materials, manufacture the product, and test samples.

Every year, the company announces their ‘colour of the year’ based on fashion, political, marketing and societal trends that they think will be shaping the year.

 Just because Pantone announces a certain shade as their colour of the year, doesn’t always mean that you have to use it. It’s just their best guess at the most popular colour for brands and consumers.

It’s time to stop thinking of packaging as just a vehicle to house your product, it’s so much more than that.

 To convey a story, think of the type of person your product would be. Are they young? Old? Adventurous? Minimal?

With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.

Now, however, it’s much easier to create luxe packaging that feels extra premium, yet remains sustainable.

Other than sustainable packaging solutions being much better for the environment, there’s another important reason why more manufacturers should invest time and resources into sustainable alternatives – it’s what your customers want.

When looking for packaging options, you will normally have two choices; stock packaging and custom packaging. But which one is right for your brand, and which is most efficient?

This rise in new packaging options also comes as the beauty industry becomes more saturated with new brands, making it increasingly hard to make your product stand out on a shelf full of competitors offering similar things.