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5 reasons why color choice is important for packaging
To illustrate this reason, we can take a look at McDonald’s branding. The choice of red and yellow was a deliberate one, as the red triggers feelings of appetite, while also attracting attention. The yellow works to inspire feelings of happiness and friendliness.
Which products are dropper bottles suitable for?
Concentrated liquids derived from plants, essential oils are used for various purposes such as aromatherapy, skincare, and home cleaning.
Why you should choose glass bottles instead of plastic
With regards to packaging skincare products, there are a few options available, but two of the most popular choices are glass and plastic. While bo...
A Packaging Group Is Answering The Call For More Recyclable Packaging
A Packaging Group (APG) is proud to announce that it is answering the call for more sustainable and environmentally-friendly packaging solutions. As consumers and businesses alike become more conscious of the impact of packaging on the environment
Benefits of using amber glass jars for beauty products
Opting for amber glass packaging is one way to demonstrate to potential customers that your product as a luxurious, high-end option. However, there are a number of other benefits that make this material an appealing option. Keep reading for the full low-down on amber glass packaging.
APackaging Group Rounds up The Best Cosmetics Packaging Designs of 2022
APackaging Group (APG), a US-based cosmetics packaging manufacturer, looks at the best packaging designs of 2022.
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.
When Is Packaging Truly Sustainable? APackaging Group Explains How to Spot Fake Sustainable Products.
The use of eco-friendly, sustainable materials is of growing importance as we try to reduce our impact on the environment - and this has resulted in a high demand for sustainable packaging as well. Many brands have taken action to make their packaging sustainable,
Sustainable Luxury: APackaging Group Masters the Secret of Luxurious, Eco-Friendly Packaging
A growing number of customers, particularly of the younger generations, are placing great importance on the materials of products they purchase and this extends to the packaging. Recent surveys of US customers showed that a consistent majority would be willing to pay more for sustainable packaging.
Why you should consider using airless packaging for liquid products
When it comes to liquid products, the packaging needs to allow the consumer to easily dispense the product, while simultaneously protecting the integrity of the formula. One way to achieve this is by using airless packaging.
How can beauty brands improve their green credentials?
When it comes to consumer habits, an increasing amount of individuals are adopting a more eco-friendly mindset when purchasing items. This means that brands need to step up their green credentials in order to keep up with competitors.
5 trends shaping the future of cosmetic packaging
By hopping on the band wagon, brands can make use of tried and tested packaging options that have a track record of impressing consumers. To help push you in the right direction, we’ve put together a list of 5 trends that are shaping the future of cosmetic packaging.
4 things to consider when choosing color cosmetic packaging
In order to appeal to potential customers color cosmetic packaging needs to be aesthetically appealing. However, this isn’t the only thing that should be considered. There are other factors that must be taken into account.