Finding the right packaging for your new beauty or household project can feel like the finishing touch in what’s been a long and exciting process.
Many beauty brands underestimate the time and effort that goes into designing the perfect home for your formula. With the right packaging, you can attract customers, and make your product more user-friendly.
However, doing all this doesn’t always have to come with a huge price tag – it is possible to design and manufacture high-quality packaging for less and here’s how.
1. Work with a professional packaging designer
When you work with a professional packaging designer, you’re also getting access to their many years of experience working in the industry.
With this experience, they will be able to help you design and manufacture your packaging in the most cost-effective way, while still sticking to your needs and requirements.
You also want to work with a company that’s had experience producing packaging specific to your industry – even better if you can see some of their previous work and past customer testimonials to make sure you’re choosing the best option.
2. Explore different material options
Certain packaging materials can work out a lot cheaper than others so, even though you may have to make a slight compromise, it can save you significant dollars in the long run.
For example, glass is normally one of the most expensive materials to use and then you also have to think about the increased shipping costs that come with a material of this kind.
Explore different, sustainable packaging materials and see if you’re able to find something that combines cost and ease of use to benefit you and your customers.
3. Adopt out-of-the-box thinking to come up with innovative designs
Sometimes you have to take a completely new approach to your packaging designs in order to keep your costs down so, don’t be afraid to think outside the box.
Go against the norm and try to find innovative ways to package your products that either use less material or uses the material you do have in a more effective way.
4. Be realistic about the amount you’re ordering
A lot of brands fall into the trap of over-ordering their packaging and either not having enough formula to fill their bottles, or not having high enough sales to sell all the stock they have acquired.
To avoid wasting money on packaging you don’t need, make sure to double-check sales figures and upcoming forecasts so you can get just as much as you need.