You’ve spent lots of time developing a formula for your next beauty product. Now that you have it perfected, the next thing to think about is the packaging.
Many brands consider packaging as an afterthought, but the way you store your product can be just as important as the formula itself.
When looking for packaging options, you will normally have two choices; stock packaging and custom packaging. But which one is right for your brand, and which is most efficient?
Here’s everything you should know about stock packaging.
What is stock packaging?
This is the name given to off-the-shelf packaging solutions that are generic in design, you just have to stick your branding and labels onto it.
You won’t have many options when it comes to personalisation as the products have already been produced, but there are many benefits that come with going down this route.
Get your packaging quicker
The best thing about buying stock packaging is that it’s already there waiting for you to use it.
You don’t have to worry about manufacturing delays or material shortages as most of the time the packaging will be held at a warehouse, then shipped to you as soon as you place an order.
Enjoy lower prices, especially when buying in bulk
Stock packaging is normally significantly cheaper than the cost of custom packaging as the amount of time and effort that goes into the design process is much shorter.
If you’re on a tight budget, or just want to keep your expenses as low as possible, stock packaging is the way to go.
Packaging solutions you know are going to work
Stock packaging has already been designed and tested for you, so you don’t have to worry about ordering packaging that isn’t fit for you.
Chances are, other brands have also used the same packaging so you can rest assured you’ll be getting high-quality, effective packaging that your customers are going to love.
Plus, the time you save not having to design and test custom packaging solutions is time that you can spend focussing on other important things like marketing your product and developing new formulas.
At APackaging Group, we have a range of stock packaging options ready for you to purchase.
If you’d like to discuss your packaging options in more detail, feel free to get in touch.