News
How to create bold skincare packaging to attract Millennials
- Minimalism:For a majority of millennials, less is more. Minimalism, therefore, holds a big appeal for this generation. In short, a minimalistic design means using clean lines and simple, bold fonts. Think of brands like Glossier and The Ordinary, and you're on the right track. Minimalist packaging is a no-nonsense approach that puts the spotlight on your product.
Innovative dispensing solutions for liquid cosmetics
When it comes to cosmetics, the packaging requirements differ vastly depending on the particular formula of the products. For instance, a foundation requires precise dosing of a small quantity, whereas a fake tan can be pumped out in bigger quantities, and far more liberally.
3 ideas to revamp your packaging for 2024
Augmented reality: As technology continues to be an integral part of modern life, we expect to see a rise in the use of augmented reality in 2024. Bridging the gap between the physical and virtual world, this trend will transform the way consumers engage with beauty and skincare products. Jumping on the bandwagon is simple. A small QR code on your packaging can be scanned by your customers, inviting them to discover interactive content. For instance, they could be redirected to a webpage where they can virtually try on a make-up product.
The benefits of minimalist packaging for beauty brands
The sustainable factor: In this day and age, sustainability is a driving force for sales. As the climate crisis becomes increasingly pressing, more and more consumers are turning their backs on murky business practices and choosing to support brands that are pursuing clear, sustainability agendas. As the name suggests, minimalist packaging consists of just the materials necessary for its functionality. Therefore, it’s the least wasteful approach to packaging. In a world plagued by plastic waste, opting for minimalist packaging is a vote for a better, greener future.
Waste reduction in cosmetic packaging
Glass packaging: Like aluminum, glass is infinitely recyclable. It can be recycled again and again without its quality diminishing. As a material, it can be used for a wide range of applications, from bottles and jars to dropper bottles. While it’s a slightly costlier alternative to plastic packaging, it’s a popular choice with consumers, as it exudes luxury, and it’s a more eco-friendly alternative to single-use plastic.
The impact of sustainable packaging on your skincare brand
- The main, and perhaps the most important, impact on your brand that using sustainable packaging will have is its contribution to environmental responsibility. Traditional packaging materials, such as single-use plastics, contribute significantly to pollution and waste. By opting for packaging made from sustainable materials, brands are making an active choice to reduce their impact on the environment.
4 need-to-know skincare packaging materials
Bamboo: One of the main reasons why bamboo is seen as a sustainable material is that it grows at an alarming rate. The Chinese Moso bamboo, for instance, can grow almost a metre in a day. This means that, unlike traditional plastic, that’s made from fossil fuels, bamboo is a renewable source. Nowadays, the applications of bamboo are plenty. In the skincare world, the material can be used for a range of packaging solutions, from jars and bottles to lipstick components, and the benefits of using this material are plenty.
Trends shaping the next era of cosmetic packaging
Refillable containers: Another response to the push for more sustainable packaging alternatives is the rise of refillable containers. Rather than throwing a product away when it’s finished, individuals can replenish the packaging with the product and reuse it again and again. As environmentally friendly practices become increasingly prevalent among consumers, the popularity of refillable containers is expected to rise even further.
Why injection molding is a game-changer for cosmetic packaging
Precise dispensing systems: When dispensing a product such as foundation, the user only requires a small amount. Cosmetic products require precision, and injection molding helps to facilitate that. Dispensing parts, such as pumps and droppers, are commonly manufactured using the injection molding process. This means the end user can accurately dispense a wide range of products, from lotions and creams to serums and essential oils.
3 tips for choosing the right packaging supplier for your cosmetics
Indeed, packaging is more than just a protective shell. It's a reflection of your brand's identity, and it gives an indication of the quality of the product within. Therefore, choosing the right packaging supplier for your cosmetics is a decision that can significantly impact the success of your product. To help you make the best choice, here are some of our top tips for finding the perfect packaging partner:
3 winter skincare packaging trends
Travel-friendly packaging: From Thanksgiving to Hanukkah and Christmas, the winter season brings with it a host of holidays and travel opportunities. Whether this results in a family gathering, a cozy winter retreat, or a tropical escape, many of us find ourselves on the move during this time. Recognizing this, skincare brands are incorporating travel-friendly packaging into their winter collections.
Packaging for active ingredients: ensuring product efficacy
When a product comes into contact with external contaminants, it can lead to all sorts of skin issues or infections, which are counterproductive to the desired results. Therefore, packaging for products with active ingredients should be contained in airtight packaging solutions featuring tamper-evident seals and hygienic dispensing mechanisms. As a result, the product will remain pure and free from contaminants.