Over the years, the beauty industry’s role in contributing to plastic waste has been heavily criticized. With an estimated 75 to 199 million tons of plastic waste currently in our oceans, it’s important that industries across the board play their part in reducing waste, cosmetic brands included. But how does this manifest? In this article, we’re going to take a look at some of the key ways the beauty industry can reduce their waste:
• Aluminum: One of the key ways that cosmetic brands can reduce the amount of plastic waste that ends up in landfills is by making the switch to a more sustainable material. Materials such as aluminum can be almost infinitely recycled, keeping them out of landfills.
• Fully-recyclable plastics: Another way for cosmetic brands to reduce their waste is by making the switch to fully-recyclable plastic packaging solutions. For instance, our Infinity Pump Series is a selection of patented, fully recyclable, all-plastic sprayers, pumps, foamers, and airless pumps with no metal construction. Because this type of packaging is fully recyclable, it doesn’t have to be thrown in the trash once the product it contains runs out.
• Glass packaging: Like aluminum, glass is infinitely recyclable. It can be recycled again and again without its quality diminishing. As a material, it can be used for a wide range of applications, from bottles and jars to dropper bottles. While it’s a slightly costlier alternative to plastic packaging, it’s a popular choice with consumers, as it exudes luxury, and it’s a more eco-friendly alternative to single-use plastic.
• Refillable containers: In recent years, refillable products have become increasingly popular. Zero-waste stores have popped up across the nation, allowing consumers to refill the containers of their favorite products without having to repurchase a new container. There are many refillable packaging solutions available, but the most recommended are those that are more durable, such as glass jars, as they can be used for longer before they show signs of wear and tear.
If you’re a brand operating in the cosmetic industry that’s looking to reduce your impact on the environment, then your timing couldn’t be better. Research shows that more than 60% of consumers would pay more for a sustainably packaged product. Don’t miss out on tapping into this target market, and make the switch to eco-friendly packaging today. If you’re looking for expert advice on which packaging material is right for your products, then reach out to speak to a member of our team.
Waste reduction in cosmetic packaging
