As millennials have different tastes to boomers, Generation Z has different tastes to millennials. That means when designing a product that’s aimed at the Gen Z demographic, it’s important to really stop and think about what makes them tick.
Generation Z more or less grew up with social media, which means that a lot of their purchasing decisions are influenced by what’s hot online. With this in mind, here are our top tips for creating bold skincare packaging to target Gen Z:
- Sustainability at the forefront: Gen Z is one of the most environmentally conscious generations. In fact, a majority expect to see sustainability commitments from companies. Therefore, to appeal to this demographic, it’s vital that your packaging pushes sustainability to the forefront. Opt for eco-friendly alternatives to traditional packaging materials. Bamboo, sugarcane, and glass are all great choices. To really hammer home the point, use neutral colors for your packaging design, and embrace natural-looking elements like nature-inspired graphics.
- Pops of color: Were you aware that color is one of the number 1 influencing factors for nearly 93% of people?As demonstrated by their fashion choices, Gen Z love to stand out rather than fit in. To appeal to this propensity for standing out, choose bold colors for your packaging. Think bright pops of color, rather than neutral tones. Not only will this help your products to stand out on the shelf, but it’ll also increase their appeal to Generation Z. But make sure your color choices stay relevant to your branding, as you want to ensure you’re building brand recognition and, thus, brand loyalty.
- Shiny textures: Not only are Gen Z shoppers fond of bold colors, but they’re also big fans of the Y2K aesthetic. This aesthetic reflects the era of the time, which occurred just after the change of the millennium. Therefore, it was defined by all things futuristic and cyber. There was also a lot of glitter and holographic textures present. Bring metallic elements into your packaging to ensure that it stands out to Gen Z consumers.
Here at APG, we have a range of customization capabilities so that we can work with you to create packaging that truly stands out. If you have a particular vision in mind for your next skincare collection, and you’d like to find out more about how we can help bring it to life, then don’t hesitate to get in touch to speak to a member of our team.