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Although you may want to have innovative packaging that grabs a customer's attention straight away, embracing minimalist design principles is a key strategy to reduce waste in beauty packaging.

Simplifying packaging not only reduces the amount of materials that are used but also minimizes the environmental impact of production and disposal. Rather than going for the most flashy designs, opt for sleek, clean designs that prioritize functionality and do without unnecessary layers and components.

A lot of personal care brands are starting to embrace subscription models and personalized care boxes, from razor brands to toothpaste brands.

Consumers are drawn to these purchasing models as they take the hassle out of stocking up on your daily personal care items. It’s also beneficial to brands as it provides recurring revenue streams.

Your packaging design is a critical component of creating a strong brand identity and establishing a connection with your customers.

It’s the first point of contact between your products and buyers, so it can be a powerful tool that shapes perceptions and can have a huge influence on purchasing decisions.

When done effectively, packaging design can position your brand as much more premium and exclusive. Here’s how your packaging design can help you deliver a more premium brand experience.

Ergonomic considerations don’t just apply to the actual application of products, you also have to think about how practical your packaging is when it’s being stored or being transported.

Packaging that is compact, stackable, and leak-proof is much more convenient, especially when you’re on the go.

Whether it's a foundation tube or a skincare bottle, ergonomically designed packaging ensures that products fit seamlessly into various lifestyle scenarios.

On a shelf, it’s easy to see the full range of products that a company sells, but this isn’t so easy when you’re scrolling through product listings.

If you have multiple products, maintain a consistent design theme across the entire product line. Consistency fosters brand cohesion and helps customers identify products from the same brand easily.

While aesthetics play a significant role in the price of your product, a lot of brands get swept away with graphics and forget that practicality and functionality are equally important to their consumers.

Packaging that is not only visually appealing but also functional, easy to use, and convenient can justify a higher price. For example, creating an aerosol spray that only requires a neutral wrist rotation is much more comfortable for customers than the typical aerosol sprays that require a more pronated wrist rotation.

Aesthetics aside, your packaging should be designed with the user in mind. Ease of use, whether in dispensing the product or storing it, contributes to a positive user experience.

Whether you’ve got a foundation that doesn’t pump out enough product, or lipgloss that leaks every time you use it, customers do not like packaging that isn’t functional. Make sure your packaging is fit-for-use and you’ll quickly enhance customer satisfaction and loyalty.

Spray output: You’ll also want to consider which type of output you’d prefer when choosing a trigger spray. Do you want your product to be dispersed as a mist? Or would you rather it came out as one single jet? Alternatively, do you want it to foam up as it’s dispensed? If a formula is toxic when breathed in, a foam trigger sprayer would be better.

Durable, yet lightweight packaging: Whether it’s a shampoo, eyeshadow pallet, or body lotion, one of the most important aspects of the design of e-commerce products is that they arrive to the customer in one piece. This means that the materials their packaging is made from must be durable. However, at the same time, e-commerce products need to be lightweight to save on shipping costs so that brands can sell their products to consumers at reasonable prices. This is one of the reasons why online retail behemoth Amazon established its Frustration-Free Packaging (FFP) incentive program, encouraging brands to use more durable and lightweight packaging solutions.

One of the main risks posed to the integrity of cosmetic products is outside contaminants, such as bacteria and dust. With airless technology, pollutants are prevented from reaching the product. The packaging prevents air from getting in, and also negates the need for the user to scoop the product out using their fingers, thus saving it from coming into contact with germs.

Environmental impact: In recent years, the popularity of eco-conscious consumerism has risen considerably. Aerosols, although convenient, have a negative impact on the environment, as the chemicals used inside them are toxic to soil, air, and water. Therefore, fine mist sprayers have increased in popularity as a viable alternative, particularly among eco-conscious consumers. They dispense products in a more gentle manner, making them ideal for face mists or body sprays. They’re typically free from propellants and use a particular mechanism to create a mist. This means their environmental impact is significantly lower than that of aerosols. Here at APG, our Infinity Pump series is made from 100% recyclable packaging, taking the sustainability factor of fine mist sprayers the extra mile.

We’re living in an increasingly digital age, and brands need to embrace this, or risk being left behind. But how does tech fit into the cosmetic industry? Well, consumers can scan QR codes on products, and augmented reality can be used for a virtual try on. Like that, individuals can instantly see how a product would look on them, which helps them to make an informed purchase decision.