As the focus has shifted to Gen Zs and Alphas, it might seem that millennials have been left by the wayside. However, let's not forget that millennials account for roughly 25% of the U.S. population.
This means that although it's important to consider subsequent generations, much of your marketing strategy should still consider millennials, as they have a lot of purchase power. To ensure you're not alienating this demographic, here are some of our top tips for creating bold skincare packaging to attract millennials:
- Minimalism:For a majority of millennials, less is more. Minimalism, therefore, holds a big appeal for this generation. In short, a minimalistic design means using clean lines and simple, bold fonts. Think of brands like Glossier and The Ordinary, and you're on the right track. Minimalist packaging is a no-nonsense approach that puts the spotlight on your product.
- Sustainability: Another trend that appeals to millennials is sustainability. Like Gen Z, millennials are concerned with the worrying state of the climate and, therefore, are increasingly choosing to buy from brands that pledge to do their bit for the planet. To create bold packaging that foregrounds sustainability, opt for natural colors and strong, nature-inspired graphics. Don't forget to make it clear on the labelling that your packaging material is recyclable. Additionally, choose a sustainable packaging material, such as bamboo or sugarcane, instead of traditional plastic packaging.
- Smart packaging:Millennials are a generation that's fully embraced technology and the convenience it affords. Therefore, it makes sense to include extra elements on your packaging that make use of all that technology has to offer. Create bold packaging that draws attention to a QR code, which can be scanned by users to discover additional product content, such as product tutorials.
- Retro style:Another trend that appeals to millennials is nostalgia. To embrace this style, look to past decades for inspiration. Think of retro-inspired designs, such as those used throughout the 70s and 80s. Start with pastel colors and retro patterns, and you're onto a winner.
Here at APG, we can help you create products that appeal to the millennial consumer with our packaging customization service. From hot stamping and water transfers to embossing, we have a range of decoration capabilities to ensure your packaging stands out from the crowd. To discuss your vision with us, don't hesitate to get in touch to speak to a member of our team.