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A closer look at the shift in consumer attitude towards "clean beauty"
For brands looking to succeed in today's market, the message is clear. Clean beauty practices are essential. Gen Zs and millennials, in particular, tend to prioritize sustainable products made from naturally sourced ingredients. According to Retail Dive, the #cleanbeauty tag had reached 2 billion views on TikTok as of October 2023.
What are “beauty sticks” and why are they so popular?
One of the main benefits of beauty sticks is that they enable application without the need for additional tools. For instance, a foundation can be swiped onto the face and then blended in with the user’s fingertips. This makes for an almost completely mess-free application, and there’s no need to use a make-up brush.
4 packaging ideas to lower the risk of contamination
- Single-dose packaging:For the ultimate protection, single-dose packaging is a popular choice. Such packaging takes the form of individual sachets or capsules, which contain a single-use amount of product. One downside of this type of packaging is that it produces a lot of waste. When it comes to protecting the integrity of the product, however, it’s highly effective.
What type of mascara packaging is right for your product?
Finally, think about the size of your mascara packaging. Do you want your product to be suitable for travelling? If so, it may pay to choose a smaller, more streamlined packaging solution. If you’re after the “wow factor”, then you may choose to prioritize an interesting shaped mascara component. Or, you could decide to use a dual mascara component, which provides you with the opportunity to use two different wand types at either end and thus enhance the versatility of your product.
How to achieve the “apothecary aesthetic” for your skincare brand
The apothecary era was steeped in stories of remedies and discoveries. To bring this element of storytelling to your own brand, craft a narrative around your products, showcasing the origins of the ingredients, the inspiration behind their creation, and the benefits they offer. Not only will this serve as a nod to the time of apothecaries, but it will also help to build your brand identity and encourage brand loyalty. You could also include handwritten notes in limited-edition batches, to really infuse that old-world, bespoke charm into your customer products.
Pros and cons of bamboo packaging
- The initial cost of bamboo packaging can be higher than that of traditional materials, such as plastic. This can result in an increased retail price for the end consumer, potentially limiting its market to those willing or able to pay a premium for sustainability. Although, that being said, consumers are becoming increasingly drawn towards sustainable products, so an investment in bamboo packaging could pay dividends.
The lowdown on bioplastics
Now that we’re clear on what bioplastics are let’s take a closer look at their environmental impact. Compared to traditional plastics, bioplastics produce fewer greenhouse gas emissions over the course of their lifetime. In fact, a study conducted in 2017 stated that switching to corn-based PLA from traditional plastic would cut US greenhouse gas emissions by 25%.
4 advances in packaging trends (injection molding/3D printing)
Packaging has come a long way over the years. Historians believe that the use of packaging most likely began when people became increasingly nomadic and, therefore, needed ways to protect goods during transport. In those days, materials such as animal skins and leaves were used.
How to grow a lasting cosmetic brand
In this day and age, you need to go digital to have any chance of succeeding. Therefore, you’ll need to create a user-friendly and visually appealing website where customers can learn about your brand, shop for products, and get in touch with you.
The pros and cons of glass packaging for cosmetics
- Cost: In comparison to traditional packaging materials, such as plastic, glass is a more expensive option. Brands that use glass packaging will have to charge a higher price to the end customer, which can be unappealing to budget conscious customers.
Sustainable materials for cosmetic tubes and bottles
- Sugarcane: One material that’s become incredibly popular in the cosmetic industry is sugarcane-based bioplastics. Unlike the fossil fuels used to make traditional plastic packaging, sugarcane is a renewable resource, which means that in using it, we are not depleting the earth’s natural resources. There are many different types of packaging that can be made from sugarcane, such as bottles and tubes.
The future of e-commerce packaging for cosmetic brands
- Sustainable packaging materials: In recent years, cosmetic packaging has come on leaps and bounds when it comes to the environment. There are now a wide range of sustainable materials on offer, from sugarcane and aluminum to paper and glass. That being said, there’s still potential for more advancements to occur. Given that more and more consumers are turning their heads towards brands with green credentials, it won’t be surprising if cosmetic businesses invest in research and developing more sustainable e-commerce packaging solutions.