“Never judge a book by its cover”, so the adage goes. However, when it comes to cosmetics, the “cover” is the very first thing your customer will interact with when they first set eyes on your product.
Indeed, packaging is more than just a protective shell. It's a reflection of your brand's identity, and it gives an indication of the quality of the product within. Therefore, choosing the right packaging supplier for your cosmetics is a decision that can significantly impact the success of your product. To help you make the best choice, here are some of our top tips for finding the perfect packaging partner:
- Quality is everything: If your packaging choice is subpar, it’s unlikely that your customer’s will repurchase a product, no matter how wonderful your product is. Flimsy hinges and poor quality plastic should be avoided, in favor of sturdier materials.
High-quality packaging not only ensures that your products remain safe and intact but also reflects the quality of the product inside. Before deciding on a manufacturer, examine their track record and request samples of their packaging materials.
- Look for customization options: Successful cosmetic brands tend to have packaging that sets them apart from competitors. For instance, Glossier packaging is minimalist, fun, and – above all – instantly recognizable.
Remember, your cosmetic brand is unique, and your packaging should reflect that uniqueness. When you’re researching packaging suppliers, look for one that offers a wide range of customization options.
At APG, we have a wide range of customization capabilities, including water transfer, pearlized color, and custom colors. This is in addition to the various materials, shapes and sizes that we have available. Our custom packaging capabilities allows you to create a distinctive brand identity, and build brand recognition.
- Sustainable materials: Research by Deloitte found that 64% of consumers have limited their consumption of single-use plastic. It’s clear to see that the tides are changing when it comes to sustainability, and individuals are waking up to the damaging effects of single-use plastic. Therefore, when you are searching for a packaging supplier, choose one that offers a range of sustainable packaging You might also want to ask about their supply chain, to see if their dedication to sustainability extends consistently throughout their entire supply chain.
If you're looking for a reliable packaging supplier, your search ends here. Here at APG, we are dedicated to delivering high-quality packaging solutions tailored to your unique needs. Get in touch with us today to make your vision a reality.