The impact of sustainable packaging on your skincare brand

Nowadays, sustainability isn’t just a buzzword; it’s a vital component of a brand’s success. Consumers are waking up to greenwashing and actively shinning companies whose sustainability practices don’t live up to their claims. 

The numbers support this. 78% of consumers feel that sustainability is important., and 55% of consumers are willing to pay more for eco-friendly brands. So, if you’re a brand looking to stand out in a competitive market, pursuing a sustainable agenda should be near the top of your list of priorities. For those operating in the skincare industry, this means using sustainable packaging. Here’s the impact of doing so:

  1. Environmental responsibility: The main, and perhaps the most important, impact on your brand that using sustainable packaging will have is its contribution to environmental responsibility. Traditional packaging materials, such as single-use plastics, contribute significantly to pollution and waste. By opting for packaging made from sustainable materials, brands are making an active choice to reduce their impact on the environment.
  2. Attract eco-conscious consumers: “Conscious consumerism” is undoubtedly on the rise, and brands can appeal to this ever-growing demographic by making the switch to sustainable packaging. A growing segment of shoppers are seeking out eco-friendly products, and they’ll be drawn towards products packaged in materials such as sugarcane and bamboo.
  3. Reducing costs in the long run: While it is true that sustainable packaging materials are more costly than traditional packaging materials such as plastic, making the switch will be worth it in the long run. Not only are consumers willing to pay more for sustainable products, but they could also benefit from tax incentives and government grants aimed at supporting businesses to make more sustainable choices.
  4. Stay ahead of regulations: As the climate crisis worsens, governments across the globe are introducing laws, policies, and regulations in an effort to lessen their country’s environmental impact. So, wherever you’re selling your products, switching over to sustainable packaging could mean you’re prepared to adhere to regulations and swerve potentially costly penalties. 

Here at APG, we have a wide range of sustainable packaging options available for brands that are committed to lessening their environmental impact. From sugarcane and bamboo to paper, we offer a variety of eco-friendly materials to suit your packaging needs. Our mission is to help you make responsible choices that not only benefit your business but also contribute to a greener planet. Get in touch today to discuss your unique packaging requirements. 

Sustainable packaging