If you’re a brand operating in the skincare or cosmetic industry, you may want to embrace the opportunity for change by revamping your product packaging. Stuck for ideas? Here are some of our top ideas:
• Augmented reality: As technology continues to be an integral part of modern life, we expect to see a rise in the use of augmented reality in 2024. Bridging the gap between the physical and virtual world, this trend will transform the way consumers engage with beauty and skincare products. Jumping on the bandwagon is simple. A small QR code on your packaging can be scanned by your customers, inviting them to discover interactive content. For instance, they could be redirected to a webpage where they can virtually try on a make-up product.
• Sustainable materials: While plenty of brands have already adopted sustainable packaging solutions, there’s still a long way to go. In order to lessen the environmental impact of packaging, we expect more and more brands to make the switch to sustainable packaging in 2024. If you’re on the fence about making the change, statistics show there’s a strong appetite for eco-friendly packaging. In fact, around half of US consumers are willing to pay more for sustainable packaging. Here at APG, we have a wide variety of eco-friendly packaging solutions on offer.
• “Unboxing” packaging: In recent years, the ubiquity of influencers in the beauty and skincare world has skyrocketed. There are more influencer and brand collaborations than ever, and brands that haven’t yet considered influencer marketing are doing themselves a disservice. One result of this phenomenon is the “unboxing video”. This is where social media influencers and YouTubers will post content of them opening a product. Of course, the more beautiful the packaging, the better the aesthetic appeal of a product. Therefore, brands looking to cater for the interest in this type of content should consider using premium packaging materials so that their products stand out on camera.
Here at APG, we have our finger on the pulse when it comes to the latest trends so that we can create packaging that caters for the evolving demands of consumers. If you’re looking for innovative packaging solutions to capture the attention of your target market in 2024, then don’t hesitate to get in touch.