Summer is officially behind us, and winter is well and truly on the horizon. As the seasons change, new trends emerge in the world of skincare. The need for SPF wanes, and the appeal of ultra-nourishing and hydrating skincare rises, as we prepare to protect our skin against the colder weather and harsh onslaught of central heating systems.
As the types of skincare we use change throughout the colder months, different packaging trends emerge. Here are our predictions for skincare packaging trends in the coming months:
• Sustainable packaging materials: Eco-conscious consumerism has become ubiquitous, meaning that brands looking to thrive in today's market need to prioritize sustainability. Therefore, it's no surprise that sustainable packaging materials are at the forefront of winter skincare trends. We expect that over the winter and into the New Year, more and more brands will ditch traditional plastics and opt for eco-friendly alternatives like glass, recyclable plastics, and biodegradable materials.
• Refillable solutions: Every day, around 8 million pieces of plastic make their way into our oceans. As the awareness of plastic waste continues to grow, refillable skincare packaging solutions are becoming more popular, as consumers are increasingly drawn to brands that offer refill options for their favorite products.
Winter skincare staples like moisturizers and serums are particularly popular in refillable formats, ensuring that your skin stays hydrated while reducing your environmental impact.
• Travel-friendly packaging: From Thanksgiving to Hanukkah and Christmas, the winter season brings with it a host of holidays and travel opportunities. Whether this results in a family gathering, a cozy winter retreat, or a tropical escape, many of us find ourselves on the move during this time. Recognizing this, skincare brands are incorporating travel-friendly packaging into their winter collections.
Compact, sleek, and spill-proof containers are becoming essential for jet-setting skincare enthusiasts. Airless pumps and travel-sized packaging solutions are great for jet setters, as they’re compact solutions that protect the integrity of the product inside, ensuring that your customers can stick to their skincare routine, even when their far from home.
Here at APG, we have a wide range of packaging solutions available for skincare and beauty brands. Whether you're an established company or new to the market, our expert team can help you find the right packaging solutions for your requirements. If you'd like to benefit from our expert advice, then reach out today to speak to a friendly and knowledgeable member of the APG team.
3 winter skincare packaging trends
