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The benefits of minimalist packaging for beauty brands
- When you embrace the use of minimalist design for your packaging, it puts the product in the foreground. Take The Ordinaryas an example. This company’s packaging highlights the value of minimalist design, as their no-nonsense approach lets the formula of the product do the talking. From just glancing at the packaging, the consumer can easily glean what the product is, and there is no overly verbose description.
Trends shaping the next era of cosmetic packaging
When you think of your favorite cosmetic product, what’s the first thing that springs to mind? Perhaps it’s the way it's transformed your skin into a baby-soft, blemish-free zone. Or is it the pleasing fragrance that the formula has been scented with? Whatever it is you think of, chances are, your first thought isn’t the packaging.
Why injection molding is a game-changer for cosmetic packaging
When dispensing a product such as foundation, the user only requires a small amount. Cosmetic products require precision, and injection molding helps to facilitate that. Dispensing parts, such as pumps and droppers, are commonly manufactured using the injection molding process. This means the end user can accurately dispense a wide range of products, from lotions and creams to serums and essential oils.
The role of 3D printing in packaging parts and prototypes
- When it first entered the market, 3D printing was a costly investment as it required expensive equipment. Nowadays, advancements in materials and printers have made it far more cost-effective.For small to medium-sized skincare and cosmetic brands, 3D printing offers an affordable solution for creating customized packaging parts. As a brand grows, 3D printing can easily be adapted to increased production demands without the need for substantial investments in new molds or tools further down the line.
3 winter skincare packaging trends
Compact, sleek, and spill-proof containers are becoming essential for jet-setting skincare enthusiasts. Airless pumps and travel-sized packaging solutions are great for jet setters, as they’re compact solutions that protect the integrity of the product inside, ensuring that your customers can stick to their skincare routine, even when their far from home.
How packaging can protect products from counterfeiting and tampering?
- Consumers today place a high value on transparency, particularly in the skincare and cosmetics sectors. By enabling customers to view the goods without opening it, packaging can contribute to this transparency. Customers may observe the product within the packaging and confirm things such as its color, consistency, and condition thanks to clear windows or transparent parts. This helps consumers to have more faith in the products they're purchasing.
What is the difference between a tamper-evident seal and a child-resistant closure?
- Shrink bands: This type of seal is used on products such as mouthwashes. Shrink bands are PVC or plastic sleeves that cinch tightly around a container's lid and neck. They are heated, which causes them to contract and fit the package perfectly. The shrink band will break or show obvious damage if someone tries to open the product before buying it, which is a sign of tampering.
How to use packaging to create an aura of elegance for luxury products
Attention to detail: The devil is in the details, and luxury packaging is no exception. Consider adding small, thoughtful touches like foil stamping, embossing, debossing, or metallic accents to your packaging. Here at APG, we have a wide range of custom packaging options on offer so that you can create luxury packaging that truly sets your brand apart from the rest.
PCR plastic: Advantages and disadvantages
So, how is PCR plastic made? Once the PET and HDPE reach the recycling points, they’re sorted before being made into pellets. These pellets are then melted down and formed into new products. As with any type of packaging, there are pros and cons to PCR plastic:
The future of omnichannel packaging
In an increasingly digital world, there are myriad destinations for consumers to shop for their favorite products. Gone are the days when brick-and-mortar stores were the only option. Individuals can now turn to branded websites, retail behemoths such as Amazon, and even social media platforms to buy the products they need.
Exploring new technologies and innovations for personal care product packaging
A call for sustainable solutions: Nowadays, the average consumer is more concerned with the environment than ever before. This means that there’s an increased demand for sustainable packaging. From bamboo and sugarcane to glass, brands can now choose from a wide range of biodegradable, recyclable, or reusable packaging solutions. By opting for a more eco-friendly alternative to single-use plastic, companies can enhance their green credentials and improve their brand image.
Why do most skincare products use airless bottles
Longer shelf life: Finally, airless packaging solutions help to extend the shelf life of skincare products. The vacuum-sealed technology prevents the product from oxidizing and mitigates the risk of microbial growth. As a result, the product is usable for a longer amount of time.