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Packaging ideas for luxury shampoo brands
Another advantage of this packaging idea is that it provides a large surface area for branding and design. Luxury brands can use this space to showcase their unique brand identity through creative labeling, embossing, or even adding texture to the bottle surface
Four tips for choosing travel-friendly packaging solutions
The obvious advice is to prioritize what you absolutely cannot do without, but beyond that, travel-friendly packaging is the traveler’s best friend. As a cosmetics company, you need to keep all of this in mind when selecting packaging for your travel and mini-sized products.
Packaging solutions for acne-treatment products
Dropper bottles: These bottles are perfect for dispensing liquids and serums, which are commonly used in acne treatments. The best part? Dropper bottles dispense small amounts of product, so you won't waste any and you'll get the results you want without overdoing it.
Four things to consider when choosing mascara packaging
If the target is older adult women, a more sophisticated packaging - for example, glass with bamboo finishes to give it a luxury feel - may be a better choice. If your product is good for everyone, then nothing keeps you from using both designs in order to market them to different demographics. What matters most is that the product stands out from others on the shelf.
How to avoid greenwashing with packaging claims
Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.
Learning Consumer Packaging Preferences Is Vital for Business Growth, says leading packaging provider
Consumer packaging preferences have changed dramatically in recent years. Consumers are becoming more environmentally conscious and demanding sustainable packaging options. They are also looking for packaging that is easy to use, convenient, and enhances the product's efficacy.
Provide a sustainable packaging solution with refillable packaging
In recent years, the negative impact of packaging waste on the environment has become a growing concern. This has led to an increase in demand for sustainable packaging solutions that minimize waste and promote eco-friendliness. One such solution is refillable packaging
Emerging Beauty Brands Must Place Their Focus on Sustainability, says leading package provider
“Sustainability is no longer a buzzword, but a necessity for brands looking to succeed in today’s market,” said Hannah Palese, a spokesperson for APG. “Customers are increasingly looking for environmentally responsible products, and this is particularly true for the beauty industry
A guide to customizing refillable packaging
Choose the right material: The first step in choosing your refillable packaging is to choose the right material. There are several options available, including glass, aluminum, and plastic. Glass is a popular choice for skincare and beauty packaging because it is recyclable and provides a luxurious feel
6 unique packaging customization ideas
When it comes to beauty and skincare packaging, heat transfer printing is an affordable way be used to print a company logo or a product’s name, and it looks more impressive than a sticker. Additionally, the technique can be used to print logos and patterns onto packaging.
5 eco-friendly packaging trends in 2023
Glass over plastic: One of the most popular sustainable packaging materials is glass. A sustainable and infinitely recyclable material, glass is perfect for products like skincare and cosmetics.
How to choose the right packaging for your skincare products
Packaging plays a crucial role in the skincare industry, as it not only protects the product from contamination but also serves as a marketing tool to attract customers. Therefore, getting it right is vital.