Packaging plays a crucial role in the skincare industry, as it not only protects the product from contamination but also serves as a marketing tool to attract customers. Therefore, getting it right is vital. To help ensure you choose the right packaging for your skincare range, we’ve put together a list of factors to consider:
• Product type and formulation: The type of skincare product and its formulation are the most critical factors to consider when selecting packaging. Different products require different types of packaging. For instance, less pumps or dropper bottles work best for liquid skincare products like toners, serums, and moisturizers as they help to ensure the product doesn't come into contact with air or contaminants. Creams and lotions, on the other hand, would be well suited to jars or tubes to ensure easy dispensing.
• Material: The material of the packaging is another essential factor to consider when selecting the right packaging for your skincare products. The most common materials used in the skincare industry include glass, plastic, and metal. The type of material you choose will depend on both the product, and your brand image. For example, glass is an excellent option for luxury skincare products as it gives an upscale look and feels. Metal is ideal for products that require extra protection against light and air, like vitamin C serums.
• Sustainability: With customers becoming increasingly environmentally conscious, many are actively seeking out more eco-friendly products, hence the rise in popularity of clean beauty. To appeal to this customer base, consider using packaging materials that are recyclable, biodegradable, or compostable. Using sustainable packaging can also help improve your brand's reputation and attract environmentally conscious customers.
• Cost: Cost is an essential factor to consider when selecting the right packaging for your skincare products. While it may be tempting to opt for the cheapest packaging option, it is essential to consider the long-term costs. Customers are unlikely to repurchase a product that’s contained in cheaper packaging that’s prone to breaking. It is essential to strike a balance between quality and affordability when selecting packaging for your skincare products, as this will help to build customer loyalty.
Choosing the right type of packaging for your skincare products can feel overwhelming, especially when there are so many options available. If you’re on the hunt for the perfect packaging solution for your new skincare range, or you’re looking to upgrade your current packaging, get in touch to speak to one of our packaging experts.