As consumers are becoming more conscious of their environmental impact, refillable packaging is becoming more popular. Brands that offer this type of packaging show a pledge to reducing waste, demonstrating their commitment to contributing to a more sustainable future.
However, to ensure your refillable packaging stands out from the crowd, it’s important to customize it so that it suits you brand identity and aesthetic. To help you achieve this, we’ve put together some tips and guidelines for customizing your packaging:
• Choose the right material: The first step in choosing your refillable packaging is to choose the right material. There are several options available, including glass, aluminum, and plastic. Glass is a popular choice for skincare and beauty packaging because it is recyclable and provides a luxurious feel. Aluminum is also an excellent option because it is lightweight, durable, and easy to recycle. Plastic, while not as eco-friendly as glass or aluminum, can still be a good option if it is made from recycled materials and is reusable.
• Design the label: After you have chosen the right material for your refillable packaging, you will need to design the label. It should be eye-catching, informative, and easy to read. Make sure to choose colors that align with your brand image, and remember to include details about refilling the packaging, whether this is done in-store or at-home.
You could also add a QR code that links to your website or social media pages, allowing customers to learn more about your other products. Additionally, consider promoting refilling on your website and social media, by sharing educational content, such as on the environmental impact of single-use packaging and the benefits of refilling. You could also encourage customers to refill their packaging by offering incentives such as discounts or free products.
• Consider the type of refill system: Another important aspect to consider when customizing refillable packaging is the refill system. If you’re going to be providing a refill service instore, consider the product consistency and how it will be dispensed. For example, a thick lotion may require a pump system, while a thin serum may require a dropper.
Here at APG, we have a wide variety of customization options so that you can create refillable packaging that really stands out. From hot stamps and water transfers to wood closures, we’ll work with you to find the perfect packaging for your product.
A guide to customizing refillable packaging
