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There is a strong connection between our mind and our physical bodies – including the skin. Just think about the last time you were super stressed, did you notice that your skin also started to break out, get dry, or look duller than it usually would?

Stress, anxiety, and negative emotions can trigger or exacerbate skin conditions, including acne, eczema, and psoriasis. Although you can’t think your way to better skin, making small lifestyle changes – like mindfulness and wellness practices – can make some improvements to your complexion.

Recognizing the potential of its platform as a shopping destination, TikTok introduced the TikTok Shop feature. This integrated shopping experience allows users to discover and purchase products directly through the app.

For beauty brands, this presents a golden opportunity to bridge the gap between content creation and commerce, offering a seamless journey from product discovery to purchase without leaving the app.

Since the new feature was released, it’s become the fourteenth most popular Health & Beauty e-commerce retailer in the U.S. – a pretty incredible achievement considering that the shop has only been open for a few months.

Traditionally, skincare has been seen as a reactive force for various skin concerns, addressing issues as they arise. However, the surge in interest in skin longevity is steering the industry towards a more preventative approach.

Just because you have a consumer in their 20s who doesn’t have any visible signs of aging yet doesn’t mean that they aren’t now seeking products with ingredients and formulations that protect their skin from premature aging, sun damage, and environmental stressors.

A well-informed consumer is more likely to appreciate and support sustainable packaging initiatives so try to develop marketing campaigns and content that educate them about the importance of sustainable packaging.

Emphasize the positive role they play in contributing to a more sustainable future and encourage them to take responsibility to make more eco-friendly choices.

Collaborating with suppliers and partners who share your commitment to sustainability can amplify the impact of your transition away from single-use plastics.

Make an effort to work with eco-conscious manufacturers and suppliers to ensure a seamless supply chain of sustainable materials. This collaborative approach can lead to shared knowledge, cost efficiencies, and a collective effort toward reducing the environmental footprint of your entire product lifecycle.

1. When you’re designing beauty products, packaging shouldn’t be left to the last minute. It’s an important factor in the overall functionality and usability of your products that consumers really do care about.With liquid formulas, you may be choosing between mist sprays or aerosols. Here’s how you can decide which packaging format will work best for your products.

Educate your customers

Encourage consumers to apply sunscreen at least 15 minutes before entering the water, allowing the product to absorb into the skin. This helps minimize the amount of sunscreen washed off into the water.

The beauty industry is an extremely profitable industry that’s expected to reach a value of US$646.20bn in 2024. Although the industry is extremely lucrative, it is also very competitive.

When you’re competing against other brands that are all doing whatever they can to bring out new, exciting products, you need to do whatever you can to make your products stand out.

One way of achieving this is through making the right packaging choices – keep on reading to find out how you can approach these decisions, for each layer of your packaging.