Designing your packaging for e-commerce is very different to designing products that will live on store shelves and that needs to be transported easily.
When your product is just a picture on your website, it’s all about the visuals. You first need to attract customers with eye-catching graphics, and then clearly display all the features of your product.
Here are some of the key considerations you should think about:
Choose eye-catching designs that resonate with your brand identity
Invest in packaging designs that stand out just as much in online product listings as they do on the shelf.
Consider color schemes, fonts, and imagery that resonate with your brand identity and target audience. Just because you’re selling online, doesn’t mean that you should move away from your traditional brand designs and color schemes, just try to find a way to make this work online.
Include clear branding elements
Ensure your brand logo and name are prominently featured on the packaging so that customers can see it straight away when they click on a listing.
Consistent branding builds brand recognition and trust among consumers, which is extremely important when you’re trying to grow your e-commerce beauty business.
Mindful shapes for practical shipping
Beyond aesthetics, the shape of your packaging plays a crucial role in the practicalities of shipping when you adopt a e-commerce business model.
Opt for designs that are visually appealing yet practical for stacking and secure transportation. A well-thought-out shape ensures that your products don't roll around during transit, minimizing the risk of damage. This consideration not only benefits the customer but also helps reduce the need for excessive protective measures like bubble wrap.
Choose consistent packaging designs across your products
On a shelf, it’s easy to see the full range of products that a company sells, but this isn’t so easy when you’re scrolling through product listings.
If you have multiple products, maintain a consistent design theme across the entire product line. Consistency fosters brand cohesion and helps customers identify products from the same brand easily.
Embrace the sustainability movement
In the era of sustainability, beauty brands need to champion eco-friendly packaging. Opt for materials that are recyclable or biodegradable, aligning with the values of environmentally conscious consumers.
Showcase your commitment to making a positive impact by incorporating eco-friendly elements into your packaging design that benefit the planet and your brand's reputation.