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How to design packaging that aligns with your brand identity

How to design packaging that aligns with your brand identity

beauty packaging
Packaging is a critical component of any product, especially for skincare and cosmetic brands. Your packaging design should communicate the value of your products, while also protecting the formula inside. A well-designed package can be the difference between a product that sits on the shelf and one that flies off it. In this post, we’ll discuss how to design packaging that aligns with your brand identity and captures the attention of your target audience.


The impact of USA manufacturing in the beauty packaging industry?

The impact of USA manufacturing in the beauty packaging industry?

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A key trend in the beauty packaging industry is the shift towards more sustainable and eco-friendly materials. Numerous manufacturers in the United States have been leading the charge in this area, developing new materials that are biodegradable, compostable, and recyclable. This has been driven in part by consumer demand for more sustainable products, but also by increasing regulatory pressure to reduce waste and environmental impact.

Four trends in celebrity beauty product packaging

Four trends in celebrity beauty product packaging

Beauty Packaging
While some celebrities prefer to keep their personal image to the side lines when it comes to launching beauty products, some choose to feature predominantly on the product - and its packaging! After all, many customers may choose celebrity beauty brands precisely because they are fans of the celebrity in question. Jennifer Lopez's JLo Beauty line, for example, features packaging that incorporates her personal brand, with her signature prominently featured on the products.
Four things to consider when choosing mascara packaging

Four things to consider when choosing mascara packaging

Beauty Packaging
If the target is older adult women, a more sophisticated packaging - for example, glass with bamboo finishes to give it a luxury feel - may be a better choice. If your product is good for everyone, then nothing keeps you from using both designs in order to market them to different demographics. What matters most is that the product stands out from others on the shelf.
5 places to find inspiration for your beauty packaging designs

5 places to find inspiration for your beauty packaging designs

Beauty packaging
When it comes to designing beauty packaging that appeals to the consumer, it helps to know what’s on trend. For example, more and more consumers are attracted to businesses that promote sustainability. In order to capitalize on this, you might want to consider opting for sustainable packaging.
How beauty packaging can transform the clean credentials of your products

How beauty packaging can transform the clean credentials of your products

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Switching to sustainable packaging will demonstrate to your customers that your company is committed to playing its part in helping the environment, with the effect of transforming your brand's clean credentials.
sustainability

How to set up your own beauty packaging recycling scheme

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In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.


This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.

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The fastest-growing beauty packaging designs you need to know

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Beauty packaging is an extremely exciting space to be in, especially when more brands are starting to push the boundaries and coming up with innovative solutions to meet changing customer demands.

Packaging-free

What can manufacturers do as consumers demand packaging-free products?

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We’re all trying to do our bit to cut down on the amount of plastic we use and the environmental impact that our everyday lives have on our planet.
Hygienic products

How beauty buyers have changed over the pandemic, and how this affects your packaging

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The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.

eyeliner packaging

A step-by-step guide on making the perfect eyeliner packaging

beauty packaging

The first thing that you should consider when it comes to eyeliner packaging is functionality. Eyeliner is a product that can be notoriously hard to use, especially when you’re trying to create dainty wings or precise lines, so functionality is everything.

 

How you can incorporate airless packaging into your business

How you can incorporate airless packaging into your business

airless packaging

As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.