News

1. When you’re designing beauty products, packaging shouldn’t be left to the last minute. It’s an important factor in the overall functionality and usability of your products that consumers really do care about.With liquid formulas, you may be choosing between mist sprays or aerosols. Here’s how you can decide which packaging format will work best for your products.

The beauty industry is an extremely profitable industry that’s expected to reach a value of US$646.20bn in 2024. Although the industry is extremely lucrative, it is also very competitive.

When you’re competing against other brands that are all doing whatever they can to bring out new, exciting products, you need to do whatever you can to make your products stand out.

One way of achieving this is through making the right packaging choices – keep on reading to find out how you can approach these decisions, for each layer of your packaging.

Although you may want to have innovative packaging that grabs a customer's attention straight away, embracing minimalist design principles is a key strategy to reduce waste in beauty packaging.

Simplifying packaging not only reduces the amount of materials that are used but also minimizes the environmental impact of production and disposal. Rather than going for the most flashy designs, opt for sleek, clean designs that prioritize functionality and do without unnecessary layers and components.

Your packaging design is a critical component of creating a strong brand identity and establishing a connection with your customers.

It’s the first point of contact between your products and buyers, so it can be a powerful tool that shapes perceptions and can have a huge influence on purchasing decisions.

When done effectively, packaging design can position your brand as much more premium and exclusive. Here’s how your packaging design can help you deliver a more premium brand experience.

Ergonomic considerations don’t just apply to the actual application of products, you also have to think about how practical your packaging is when it’s being stored or being transported.

Packaging that is compact, stackable, and leak-proof is much more convenient, especially when you’re on the go.

Whether it's a foundation tube or a skincare bottle, ergonomically designed packaging ensures that products fit seamlessly into various lifestyle scenarios.

While aesthetics play a significant role in the price of your product, a lot of brands get swept away with graphics and forget that practicality and functionality are equally important to their consumers.

Packaging that is not only visually appealing but also functional, easy to use, and convenient can justify a higher price. For example, creating an aerosol spray that only requires a neutral wrist rotation is much more comfortable for customers than the typical aerosol sprays that require a more pronated wrist rotation.

Aesthetics aside, your packaging should be designed with the user in mind. Ease of use, whether in dispensing the product or storing it, contributes to a positive user experience.

Whether you’ve got a foundation that doesn’t pump out enough product, or lipgloss that leaks every time you use it, customers do not like packaging that isn’t functional. Make sure your packaging is fit-for-use and you’ll quickly enhance customer satisfaction and loyalty.