As the fight against climate change becomes increasingly relevant, more and more consumers are opting for eco-friendly alternatives to everyday products. It's clear that sustainability has become a priority for customers, and beauty brands need to embrace this change to stay ahead in the market.
Now that sustainability is being embraced more and more across the beauty industry, product manufacturers must ensure that they're packaging beauty products in sustainable packaging to keep up with competitors.
Switching to sustainable packaging will demonstrate to your customers that your company is committed to playing its part in helping the environment, with the effect of transforming your brand's clean credentials.
As consumers are drawn towards brands that make sustainable choices, the option for eco-friendly packaging will show your customer base that sustainability is an essential value for your company. This means you will avoid damaging accusations of greenwashing, whereby brands are uncovered for failing to live up to their sustainability claims.
Remaining transparent about your switch to eco-friendly packaging choices will offer proof to consumers that you're on a journey to reduce your brand's impact on the environment. This means avoiding sweeping claims such as "zero plastic" or "zero waste, unless you can provide substantial evidence that this is the case.
Another factor to bear in mind when making the switch to sustainable packaging is to ensure that the material is compatible with your product. Choosing the right material is an important choice, as you will want to avoid contaminating or destabilizing the formula.
Given that there are increasing choices for sustainable packaging, opting for eco-friendly options doesn't require a compromise on aesthetics or quality.
Sustainable packaging material choices include such as bamboo, sugarcane, recycled plastic, and aluminum.
An option such as bamboo is a far eco-friendlier packaging choice than plastic, as bamboo is a fast-growing plant that is naturally renewable. Additionally, it absorbs more CO2 and releases more oxygen than the equivalent amount of trees.
The future of sustainable beauty relies on a collaborative effort between brands, manufacturers, and consumers. Brands and manufacturers must both commit to opting for more environmentally friendly processes and products, and customers must continue to commit to shopping with sustainable brands.
An increase in the uptake of sustainable packaging options across the industry will help to propel the collective efforts of individuals and companies across the globe who are working to reduce the environmental impact that we have on planet earth.