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As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.

Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.

When looking for packaging options, you will normally have two choices; stock packaging and custom packaging. But which one is right for your brand, and which is most efficient?

This rise in new packaging options also comes as the beauty industry becomes more saturated with new brands, making it increasingly hard to make your product stand out on a shelf full of competitors offering similar things.

The convenience packaging trend has been apparent in many different industries, and the personal care industry is leading the way with new innovations.

Because convenience for customers is now one of the key considerations for any packaging manufacturer, here are some examples of how it’s being prioritized in personal care packaging.

In the personal care packaging sector, taking a sustainable approach to packaging can involve an investment in terms of both time and money, but will ultimately add a substantial amount of value to your brand and products.

As one of the biggest contributors to global plastic waste, the packaging industry has been working hard to find alternative materials that can be used to make the products we use daily more sustainable and environmentally friendly.

One of the hottest new trends in packaging design is coming up with airless packaging options, it’s something that’s become especially popular in the beauty and cosmetics industry.