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Sustainable Luxury: APackaging Group Masters the Secret of Luxurious, Eco-Friendly Packaging

Sustainable Luxury: APackaging Group Masters the Secret of Luxurious, Eco-Friendly Packaging

cosmetic brands
A growing number of customers, particularly of the younger generations, are placing great importance on the materials of products they purchase and this extends to the packaging. Recent surveys of US customers showed that a consistent majority would be willing to pay more for sustainable packaging.
Sustainable Luxury: APackaging Group Masters the Secret of Luxurious, Eco-Friendly Packaging

Sustainable Luxury: APackaging Group Masters the Secret of Luxurious, Eco-Friendly Packaging

cosmetic brands
A growing number of customers, particularly of the younger generations, are placing great importance on the materials of products they purchase and this extends to the packaging. Recent surveys of US customers showed that a consistent majority would be willing to pay more for sustainable packaging.
Why you should consider using airless packaging for liquid products

Why you should consider using airless packaging for liquid products

airless packaging

When it comes to liquid products, the packaging needs to allow the consumer to easily dispense the product, while simultaneously protecting the integrity of the formula. One way to achieve this is by using airless packaging.

How can beauty brands improve their green credentials?

How can beauty brands improve their green credentials?

packaging trends
When it comes to consumer habits, an increasing amount of individuals are adopting a more eco-friendly mindset when purchasing items. This means that brands need to step up their green credentials in order to keep up with competitors.
5 trends shaping the future of cosmetic packaging

5 trends shaping the future of cosmetic packaging

accessible packaging

By hopping on the band wagon, brands can make use of tried and tested packaging options that have a track record of impressing consumers. To help push you in the right direction, we’ve put together a list of 5 trends that are shaping the future of cosmetic packaging.

4 things to consider when choosing color cosmetic packaging

4 things to consider when choosing color cosmetic packaging

color cosmetic packaging
In order to appeal to potential customers color cosmetic packaging needs to be aesthetically appealing. However, this isn’t the only thing that should be considered. There are other factors that must be taken into account.
Why is the packaging of your household products so important?

Why is the packaging of your household products so important?

Household product packaging
Consumers are unlikely to repurchase a product that was difficult to use, therefore designing an appealing household product means that you must consider its usability.
5 places to find inspiration for your beauty packaging designs

5 places to find inspiration for your beauty packaging designs

Beauty packaging
When it comes to designing beauty packaging that appeals to the consumer, it helps to know what’s on trend. For example, more and more consumers are attracted to businesses that promote sustainability. In order to capitalize on this, you might want to consider opting for sustainable packaging.
Incorporating multi-functional packaging for customers who like to multi-task

Incorporating multi-functional packaging for customers who like to multi-task

One of the most significant benefits of multi-tasking products is that they are more versatile and compact. Rather than having to purchase multiple products, multi-functional packaging allows consumers to achieve more with just one item. An added bonus is that make-up bags become more streamlined as a result.
How beauty packaging can transform the clean credentials of your products

How beauty packaging can transform the clean credentials of your products

beauty packaging
Switching to sustainable packaging will demonstrate to your customers that your company is committed to playing its part in helping the environment, with the effect of transforming your brand's clean credentials.
How brands, suppliers, designers and manufacturers can drive forward sustainability

How brands, suppliers, designers and manufacturers can drive forward sustainability

eco-friendly packaging
The process begins with brands identifying opportunities within the supply chain where the creation of the product can be made more environmentally friendly. This information can then be used in the product design stage and at each stage of product creation.
How to design effective makeup brushes and beauty applicators

How to design effective makeup brushes and beauty applicators

beauty brand
Excellent makeup application requires the right tools, which is why makeup savvy consumers are always on the hunt for quality brushes and beauty applicators.
The ultimate guide to designing your color cosmetics packaging 

The ultimate guide to designing your color cosmetics packaging 

Colours
Although the adage states that we shouldn't judge a book by its cover, the packaging of a product is the first impression that your customer will have. If it's well-designed and eye-catching, consumers will be drawn to it.
How can choosing the right closure and packaging enhance your user’s experience?

How can choosing the right closure and packaging enhance your user’s experience?

packaging closure

When you’re putting a product out to market it goes without saying that you want the packaging to grab the consumer’s attention whilst also representing the product and the brand. However, usability and convenience to the end user should be ignored at your peril.