Although the adage states that we shouldn't judge a book by its cover, the packaging of a product is the first impression that your customer will have. If it's well-designed and eye-catching, consumers will be drawn to it.
Not only should it look appealing, but it needs to be practical, protect the product, and be easy to use. To help you achieve this, we've put together a guide to help you design color cosmetic packaging that emulates your brand, appeals to consumers, and keeps your products safe.
Identify your brand personality and ideal customer
Before you design your color cosmetics packaging, you'll need to define your ideal customer and identify who you are as a brand. If you're creating cosmetics for older women, you might want your packaging to be demurer and more luxurious rather than bright and colorful.
Identifying who you are as a brand will help you to choose the design elements of your packaging. For example, Estee Lauder's products are aimed at affluent women, which is reflected by their iconic packaging.
Check out cosmetic packaging trends
To keep up with competitors, it's crucial to choose packaging that's on-trend and modern. First, take a look at the packaging of other popular beauty brands, and figure out what it is that consumers want. You can then incorporate inspiration from these trends into your brand's packaging. For example, airless pumps are becoming increasingly popular as they protect products from spoiling and are more user-friendly than traditional packaging options.
Consider choosing a unique font and pattern
A custom-made font can bring your packaging to life. Whether a hand-lettered font or a big, bold font, typography can help your brand stand out from the crowd. Additionally, a colorful and crazy pattern on your packaging will attract your consumer's eyes, setting your product apart from others on the shelf. We provide a selection of custom options so that brands can bring their vision to life.
Pay attention to colors
When it comes to marketing, colors can be a great tool for influencing certain responses from your target demographic. While some colors can trigger alertness, others can inspire serenity. For example, sales signs are often printed in red, as this color elicits urgency. White, on the other hand, is associated with cleanliness and purity. The colors you choose for your packaging depend on how you want to portray your brand to customers.
If you'd like to chat with us about your packaging needs, we're more than happy to help! Get in touch by heading over to our contact page.
The ultimate guide to designing your color cosmetics packaging
