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By hopping on the band wagon, brands can make use of tried and tested packaging options that have a track record of impressing consumers. To help push you in the right direction, we’ve put together a list of 5 trends that are shaping the future of cosmetic packaging.

With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.

Now, however, it’s much easier to create luxe packaging that feels extra premium, yet remains sustainable.

Other than sustainable packaging solutions being much better for the environment, there’s another important reason why more manufacturers should invest time and resources into sustainable alternatives – it’s what your customers want.

In the personal care packaging sector, taking a sustainable approach to packaging can involve an investment in terms of both time and money, but will ultimately add a substantial amount of value to your brand and products.

Using single-use plastic, or non-recyclable materials in your packaging could be generating a huge amount of waste, which not only damages the environment, but could also be putting off more eco-conscious customers from purchasing your products.

Customers are now demanding brands to be more conscious about the ingredients they put into their products, the materials they use to package their formulas, even the individuals they work with.