With consumer behavior and global trends changing many aspects of the beauty industry, one of the most important things has become how sustainable your brand is.
Customers are now demanding brands to be more conscious about the ingredients they put into their products, the materials they use to package their formulas, even the individuals they work with.
This comes as consumers want to buy from brands that they align with them personally, and as the world becomes more eco-conscious, it’s time for brands to do the same.
Here are some easy ways that you can make your brand more sustainable:
1.Look for sustainable packaging options
Your packaging is your chance to convey your brand’s message, so use it as a chance to show your customers just how sustainable you are.
There are plenty of sustainable options when it comes to packaging that don’t rely on single use plastics, or use materials that are far kinder to the planet.
2.Purchase carbon offsets
It can often be difficult to reduce all areas of your brand’s carbon footprint, so for the things that you can’t control, you can purchase offsets that help your brand move further towards carbon neutrality.
There are lots of different companies that provide carbon offsetting services that will help you along the way to becoming more sustainable.
3.Rethink where you buy your materials and ingredients from
Do you know where all of your materials and ingredients are coming from? If they’re coming from businesses that aren’t ethical or sustainable themselves, you may want to rethink your supplier choices.
Although you can’t control what your suppliers do, by choosing to be in business with them it can say a lot about the sustainability of your own brand.
4.Offer simple ways for your customers to reduce, reuse and recycle
Once one of your customers has finished with one of your products, what options do they have? You should make it easy for the end customer to reuse the product or recycle it if they need to rather than just throwing it away.
5.Sustainability starts in your office
Finally, sustainability should start from your own office. Use energy-saving light bulbs, cut down on printing, take advantage of natural light and use laptops instead of desktop computers to reduce your office's carbon footprint.