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Why you should choose bamboo packaging for your next cosmetic line

Why you should choose bamboo packaging for your next cosmetic line

bamboo packaging
Biodegradable and compostable: Unlike plastic, which takes centuries to break down, bamboo packaging naturally decomposes relatively quickly, reducing the burden of long-lasting waste in landfills. Additionally, bamboo packaging can often be composted, thus returning valuable nutrients to the soil.
Why recycling schemes are important to brand loyalty

Why recycling schemes are important to brand loyalty

recycling scheme

One of the pioneers of these types of initiative is LUSH, the natural beauty company. Shoppers are incentivized to bring back their empty pots, with the lure of the reward of a free face mask for every five empty vessels that are returned. Not only does this recycling scheme encourage sustainable practices, it boosts brand loyalty as customers are encouraged to repurchase their favorite products.

The role of packaging in meeting clean beauty standards

The role of packaging in meeting clean beauty standards

clean beauty
When a customer first interacts with your product – whether that’s picking it up off the shelf in the drug store or receiving it as a gift – the packaging will serve as their first point of contact with your brand. As they say, first impressions count, which is why you want to ensure your packaging conveys your commitment to clean beauty. 
The benefits of packaging innovation for anti-aging skincare products

The benefits of packaging innovation for anti-aging skincare products

bamboo packaging
Increases the shelf life: Traditional packaging solutions could lead to the premature degradation of a product, meaning it’s shelf life is reduced. On the other hand, a modern packaging method that’s been expertly designed using the newest technology allows for the better preservation of a formula, thus extending its lifespan.
Future cosmetic packaging trends: shaping the next generation

Future cosmetic packaging trends: shaping the next generation

airless packaging
Sustainability reigns supreme: Phrases such as “clean beauty” and “green agenda” are more than just buzzwords, they’re an important consideration for brands looking to appeal to today’s market. In a survey conducted by McKinsey, over 60% of respondents said they’d be willing to pay more for products packaged sustainably. To attract the attention of the increasing number of eco-conscious customers, brands should be looking into making the switch to sustainable packaging solutions, if they’ve haven’t already.
How to design eye-catching cosmetic packaging that sells

How to design eye-catching cosmetic packaging that sells

custom packaging
Know your target audience: Before you start designing your cosmetic packaging, it's important to get to know your target audience. Take the time to research and analyze their preferences, desires, and purchasing behaviors. What kind of products do they want? Are they looking for something luxurious, eco-friendly, or minimalist?
How to design packaging that appeals to the millennial consumer

How to design packaging that appeals to the millennial consumer

custom packaging
Packaging serves as an opportunity to tell your brand's story, to share the essence of your mission and social impact. By incorporating storytelling elements into your packaging design, you can engage millennials on an emotional level and forge a deeper connection with your brand.
The role of packaging in e-commerce

The role of packaging in e-commerce

airless packaging

When it comes to e-commerce, packaging plays a crucial role in creating a positive customer experience. This is especially true for skincare and cosmetic companies, where packaging not only serves as a vessel for their products but also as a marketing tool to attract and retain customers. Keep reading to explore the various ways packaging can impact e-commerce for skincare and cosmetic companies.

How to choose the right packaging materials for your products

How to choose the right packaging materials for your products

bamboo packaging
Consider your product's properties: The first step in choosing the right packaging material is to think about your product's properties. For instance, if your product is sensitive to light, you might consider using an opaque or dark-colored material.
The impact of USA manufacturing in the beauty packaging industry?

The impact of USA manufacturing in the beauty packaging industry?

airless pumps

A key trend in the beauty packaging industry is the shift towards more sustainable and eco-friendly materials. Numerous manufacturers in the United States have been leading the charge in this area, developing new materials that are biodegradable, compostable, and recyclable. This has been driven in part by consumer demand for more sustainable products, but also by increasing regulatory pressure to reduce waste and environmental impact.

Innovative packaging designs to attract customers

Innovative packaging designs to attract customers

bamboo packaging
In addition to playing with colors and materials, companies can also experiment with unique packaging shapes. For example, the Japanese skincare brand Tatcha's Dewy Skin Cream comes in a beautiful purple jar shaped like a pebble, which is both aesthetically pleasing and functional. Customers are often attracted to the novelty unique shapes and sizes, and it can help to make a product stand out.

The future of packaging: predictions and opportunities

The future of packaging: predictions and opportunities

clean beauty
Augmented reality is already being used in the beauty industry, and its most popular application is to allow consumers to virtually try make up on before they make a purchase, thus providing a more interactive and personalized experience. In the coming years, we expect the uptake of augmented reality by beauty brands to increase.