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Coming up with a design that looks good, is functional, and speaks to your target customer can seem like you’re trying to juggle with too many balls.

But, we promise you that beauty packaging design is not as daunting as it seems!

Here are 10 beauty packaging tips that we share with all our customers, that will make your next product planning session a breeze.

When you decide that your brand wants to go down the custom packaging route, we suggest that the average product lead time from concept to the customer is between 6 and 12 months.

This may seem like a long time, but this includes the time it takes to come up with a design, order the materials, manufacture the product, and test samples.

It’s time to stop thinking of packaging as just a vehicle to house your product, it’s so much more than that.

 To convey a story, think of the type of person your product would be. Are they young? Old? Adventurous? Minimal?

With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.

Now, however, it’s much easier to create luxe packaging that feels extra premium, yet remains sustainable.

Other than sustainable packaging solutions being much better for the environment, there’s another important reason why more manufacturers should invest time and resources into sustainable alternatives – it’s what your customers want.

When looking for packaging options, you will normally have two choices; stock packaging and custom packaging. But which one is right for your brand, and which is most efficient?

This rise in new packaging options also comes as the beauty industry becomes more saturated with new brands, making it increasingly hard to make your product stand out on a shelf full of competitors offering similar things.

The convenience packaging trend has been apparent in many different industries, and the personal care industry is leading the way with new innovations.

Because convenience for customers is now one of the key considerations for any packaging manufacturer, here are some examples of how it’s being prioritized in personal care packaging.

In the personal care packaging sector, taking a sustainable approach to packaging can involve an investment in terms of both time and money, but will ultimately add a substantial amount of value to your brand and products.

As one of the biggest contributors to global plastic waste, the packaging industry has been working hard to find alternative materials that can be used to make the products we use daily more sustainable and environmentally friendly.

Customers are now demanding brands to be more conscious about the ingredients they put into their products, the materials they use to package their formulas, even the individuals they work with.