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How to make sustainable packaging a point of differentiation

generation alpha

A well-informed consumer is more likely to appreciate and support sustainable packaging initiatives so try to develop marketing campaigns and content that educate them about the importance of sustainable packaging.

Emphasize the positive role they play in contributing to a more sustainable future and encourage them to take responsibility to make more eco-friendly choices.

5 ways AI will shape 2024’s packaging trends

AI

It’s not just the physical appearance of your product that AI is going to change, it’s also revolutionizing supply chain management.

Through advanced analytics and predictive modeling, AI helps optimize inventory levels, streamline production processes, and minimize waste.

By predicting demand patterns and identifying potential disruptions, AI empowers manufacturers to make informed decisions, ensuring the efficient flow of goods from production to distribution.

5 cosmetic packaging trends 2024

packaging solutions

We’re living in an increasingly digital age, and brands need to embrace this, or risk being left behind. But how does tech fit into the cosmetic industry? Well, consumers can scan QR codes on products, and augmented reality can be used for a virtual try on. Like that, individuals can instantly see how a product would look on them, which helps them to make an informed purchase decision.

3 ideas to revamp your packaging for 2024

augmented reality

Augmented reality: As technology continues to be an integral part of modern life, we expect to see a rise in the use of augmented reality in 2024. Bridging the gap between the physical and virtual world, this trend will transform the way consumers engage with beauty and skincare products. Jumping on the bandwagon is simple. A small QR code on your packaging can be scanned by your customers, inviting them to discover interactive content. For instance, they could be redirected to a webpage where they can virtually try on a make-up product.

How can beauty brands improve their green credentials?

packaging trends

When it comes to consumer habits, an increasing amount of individuals are adopting a more eco-friendly mindset when purchasing items. This means that brands need to step up their green credentials in order to keep up with competitors.

5 trends shaping the future of cosmetic packaging

accessible packaging

By hopping on the band wagon, brands can make use of tried and tested packaging options that have a track record of impressing consumers. To help push you in the right direction, we’ve put together a list of 5 trends that are shaping the future of cosmetic packaging.

4 things to consider when choosing color cosmetic packaging

color cosmetic packaging

In order to appeal to potential customers color cosmetic packaging needs to be aesthetically appealing. However, this isn’t the only thing that should be considered. There are other factors that must be taken into account.

5 places to find inspiration for your beauty packaging designs

Beauty packaging

When it comes to designing beauty packaging that appeals to the consumer, it helps to know what’s on trend. For example, more and more consumers are attracted to businesses that promote sustainability. In order to capitalize on this, you might want to consider opting for sustainable packaging.

How beauty packaging can transform the clean credentials of your products

beauty packaging

Switching to sustainable packaging will demonstrate to your customers that your company is committed to playing its part in helping the environment, with the effect of transforming your brand's clean credentials.

Beauty Packaging Trends That are Expected to be Big in 2023

packaging

The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.

The fastest-growing beauty packaging designs you need to know

airless packaging

Beauty packaging is an extremely exciting space to be in, especially when more brands are starting to push the boundaries and coming up with innovative solutions to meet changing customer demands.

What can manufacturers do as consumers demand packaging-free products?