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How can beauty brands improve their green credentials?

When it comes to consumer habits, an increasing amount of individuals are adopting a more eco-friendly mindset when purchasing items. This means that brands need to step up their green credentials in order to keep up with competitors.

5 trends shaping the future of cosmetic packaging

By hopping on the band wagon, brands can make use of tried and tested packaging options that have a track record of impressing consumers. To help push you in the right direction, we’ve put together a list of 5 trends that are shaping the future of cosmetic packaging.

4 things to consider when choosing color cosmetic packaging

In order to appeal to potential customers color cosmetic packaging needs to be aesthetically appealing. However, this isn’t the only thing that should be considered. There are other factors that must be taken into account.

5 places to find inspiration for your beauty packaging designs

When it comes to designing beauty packaging that appeals to the consumer, it helps to know what’s on trend. For example, more and more consumers are attracted to businesses that promote sustainability. In order to capitalize on this, you might want to consider opting for sustainable packaging.

How beauty packaging can transform the clean credentials of your products

Switching to sustainable packaging will demonstrate to your customers that your company is committed to playing its part in helping the environment, with the effect of transforming your brand's clean credentials.

Beauty Packaging Trends That are Expected to be Big in 2023

The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.