How to make sustainable packaging a point of differentiation

How to make sustainable packaging a point of differentiation

generation alpha

A well-informed consumer is more likely to appreciate and support sustainable packaging initiatives so try to develop marketing campaigns and content that educate them about the importance of sustainable packaging.

Emphasize the positive role they play in contributing to a more sustainable future and encourage them to take responsibility to make more eco-friendly choices.

Exploring the role of each layer in beauty packaging

Exploring the role of each layer in beauty packaging

beauty packaging

The beauty industry is an extremely profitable industry that’s expected to reach a value of US$646.20bn in 2024. Although the industry is extremely lucrative, it is also very competitive.

When you’re competing against other brands that are all doing whatever they can to bring out new, exciting products, you need to do whatever you can to make your products stand out.

One way of achieving this is through making the right packaging choices – keep on reading to find out how you can approach these decisions, for each layer of your packaging.

5 ways AI will shape 2024’s packaging trends

5 ways AI will shape 2024’s packaging trends

AI

It’s not just the physical appearance of your product that AI is going to change, it’s also revolutionizing supply chain management.

Through advanced analytics and predictive modeling, AI helps optimize inventory levels, streamline production processes, and minimize waste.

By predicting demand patterns and identifying potential disruptions, AI empowers manufacturers to make informed decisions, ensuring the efficient flow of goods from production to distribution.

How to send the right brand messaging through your packaging design

How to send the right brand messaging through your packaging design

branding

Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.

packaging trends,

Beauty Packaging Trends That are Expected to be Big in 2023

packaging

The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.

packaging design

How Packaging can Protect Your Beauty Products, Whatever the Weather

packaging

At APG we often recommend our range of airless packaging to clients who want to make sure that weather is not an issue when they’re shipping their products to retailers or etailers. 

Airless packaging is a form of packaging or dispensing system that eliminates air and doesn’t allow it to come into contact with the product. 

What is ‘borderless design’ and how can you use it in your cosmetics business

What is ‘borderless design’ and how can you use it in your cosmetics business

borderless design

Although you may be doing your research into different customer groups and different global requirements, part of your work will include creating packaging that’s able to easily navigate your global customer base.

Packaging-free

What can manufacturers do as consumers demand packaging-free products?

beauty packaging
We’re all trying to do our bit to cut down on the amount of plastic we use and the environmental impact that our everyday lives have on our planet.
Hygienic products

How beauty buyers have changed over the pandemic, and how this affects your packaging

beauty

The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.

How you can incorporate airless packaging into your business

How you can incorporate airless packaging into your business

airless packaging

As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.

How to incorporate hands-free packaging for your products

Should your beauty company start developing hands-free packaging?

beauty packaging
Hands-free packaging is any kind of packaging solution where the customer does not have to make direct contact with the product.
What does a minimal beauty routine

What does a minimal beauty routine mean for cosmetic packaging manufacturers?

beauty packaging

Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.