How to send the right brand messaging through your packaging design
Putting the right brand messaging out there is more than just picking the right fonts and colors for an aesthetic appearance. Here is how you can send the right brand messaging through your packaging design.
Beauty Packaging Trends That are Expected to be Big in 2023
The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.
How Packaging can Protect Your Beauty Products, Whatever the Weather
At APG we often recommend our range of airless packaging to clients who want to make sure that weather is not an issue when they’re shipping their products to retailers or etailers.
Airless packaging is a form of packaging or dispensing system that eliminates air and doesn’t allow it to come into contact with the product.
What is ‘borderless design’ and how can you use it in your cosmetics business
Although you may be doing your research into different customer groups and different global requirements, part of your work will include creating packaging that’s able to easily navigate your global customer base.
What can manufacturers do as consumers demand packaging-free products?
How beauty buyers have changed over the pandemic, and how this affects your packaging
The pandemic caused a big shakeup for all industries but had a particularly big impact on beauty consumers.
How you can incorporate airless packaging into your business
As beauty packaging continues to evolve, many manufacturers – just like us at APackaging Group – are coming up with new, innovative ways to make things more efficient for consumers.
Should your beauty company start developing hands-free packaging?
What does a minimal beauty routine mean for cosmetic packaging manufacturers?
Customers now want high-performing products that are versatile and can be used for multiple purposes. Packaging manufacturers can use this trend to focus on multi-use products.
10 beauty packaging tips from the experts
Coming up with a design that looks good, is functional, and speaks to your target customer can seem like you’re trying to juggle with too many balls.
But, we promise you that beauty packaging design is not as daunting as it seems!
Here are 10 beauty packaging tips that we share with all our customers, that will make your next product planning session a breeze.
Tips on How to Convey Your Brand Image Through Packaging
It’s time to stop thinking of packaging as just a vehicle to house your product, it’s so much more than that.
To convey a story, think of the type of person your product would be. Are they young? Old? Adventurous? Minimal?
The advantages of using stock packaging for your business
When looking for packaging options, you will normally have two choices; stock packaging and custom packaging. But which one is right for your brand, and which is most efficient?