In an increasingly digital world, there are myriad destinations for consumers to shop for their favorite products. Gone are the days when brick-and-mortar stores were the only option. Individuals can now turn to branded websites, retail behemoths such as Amazon, and even social media platforms to buy the products they need.
With multiple touchpoints available to customers, many brands are considering an omnichannel packaging approach. Essentially, this means that whether a customer purchases a product in-store or online, they should encounter the same brand identity and messaging. It’s clear: omnichannel packaging is gaining traction. But what, exactly, does the future hold for this approach?
• Smart packaging: Technology permeates almost every aspect of our lives, and with this comes many advantages. The integration of technology into packaging is another exciting trend. Smart packaging, which makes use of technology, can provide a more immersive product experience for the customer. For instance, a QR on packaging can allow individuals to access further product information or access additional brand content. By incorporating this technology, the gap between physical and digital shopping experiences is bridged.
• Sustainable materials: With global warming and its devastating effects continuing to dominate the headlines, sustainability has become a top priority for both consumers and businesses alike. As such, an increasing amount of packaging, including omnichannel packaging, is being made from sustainable materials. More and more brands are now opting for eco-friendly packaging materials, whether that means they’re biodegradable, recyclable, or reusable. As such, the environmental impact of packaging is reduced, and the eco-conscious consumer is appeased.
• Minimalistic design: Over the past few years, the “minimalism” trend has really taken hold. This trend waves goodbye to overcomplicated design and instead emphasizes simplicity and functionality. With regards to omni-channel packaging, a minimalist design is one that focuses on the essentials, using fewer materials and often adopting a sleek and modern aesthetic. Whether the product is being sold in-store or online, a minimalist design would be consistent across all packaging types.
Remember, whatever packaging approach you take, your packaging helps to tell your brand’s story. It’s often said that packaging is “the silent salesman”, and for good reason. Your product’s packaging is the first thing your customer will see. Whether that’s via a photo on your website or in a physical store, make sure your packaging is a reflection of your brand identity and values. Here at APG, we have a variety of packaging customization solutions available to our customers so that we can help you create packaging that appeals to your target audience.
The future of omnichannel packaging
