What are “beauty sticks” and why are they so popular?

When all you have to do is twist, swipe, and go, what’s not to love about beauty sticks? For those who aren’t familiar with the concept, a beauty stick is a make-up or skincare item that resembles a giant chapstick. They come in all sorts of formats, ranging from bronzers and highlighters to moisturizers and sunscreens.

Stick products are often encased in plastic twist-up cases, similar to those used for lipsticks. Alternatively, paper sticks can be used, with a push-up mechanism at the bottom. Both options are incredibly user-friendly, making them the ideal choice for those new to the world of cosmetics and make-up veterans alike. 

Why are they so popular? 

There are myriad reasons why beauty sticks are popular among today’s consumers. Here are just some of them:

  • Convenience: One of the main benefits of beauty sticks is that they enable application without the need for additional tools. For instance, a foundation can be swiped onto the face and then blended in with the user’s fingertips. This makes for an almost completely mess-free application, and there’s no need to use a make-up brush.
  • Compact:Another benefit of beauty sticks is that their packaging is incredibly compact. Take, for example, a bronzer. Traditionally, bronzers are pressed powder formulas that are contained in a compact. These are bulky, and the bronzer is prone to shattering if dropped. A beauty stick, on the other hand, contains a more robust creamy bronzer in a more compact vessel. This makes it a great choice for those who travel frequently or who want to carry some make-up bits with them in their handbag.
  • Eco-friendly packaging solutions: More and more consumers are making purchase decisions based on the green credentials of brands. Beauty sticks can be packaged in paper containers, which are recyclable. Additionally, brands can offer refills, reducing waste while simultaneously encouraging brand loyalty.
  • Hygienic:One of the issues with traditional skincare packaging solutions, such as jars, is that the user has to dip their fingers into the product in order to use it. With a beauty stick, they can take a hands-free approach and directly apply the product to where it needs to be. As such, they provide a far more hygienic approach to skincare and make-up application and prevent potential contamination from bacteria and germs.

Are you looking to join the beauty stick revolution? Get in touch with one of our experts to discuss potential packaging solutions.

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