In the world of cosmetics, “sustainability” isn’t just a buzzword or passing trend, it’s the future. As climate change and its devastating effects become more prevalent, more and more individuals are looking for ways to reduce their carbon footprint.
For brands to survive in a market where consumers are increasingly eco-conscious, it’s vital that they embrace sustainability and introduce measures and policies to lessen their environmental impact. One way for brands to improve their green credentials is by making the switch to sustainable packaging solutions. Let’s take a closer look at what these are:
- Sugarcane: One material that’s become incredibly popular in the cosmetic industry is sugarcane-based bioplastics. Unlike the fossil fuels used to make traditional plastic packaging, sugarcane is a renewable resource, which means that in using it, we are not depleting the earth’s natural resources. There are many different types of packaging that can be made from sugarcane, such as bottles and tubes.
- Aluminum: Another popular sustainable packaging material is aluminum, a versatile and lightweight alternative to plastic. Aluminum is infinitely recyclable, meaning its quality won’t deplete, no matter how many times it’s recycled. In fact, it’s one of the most recycled materials in use today. You’ll often see
- Bamboo: No list of sustainable packaging materials would be complete without bamboo. This rapidly renewable resource is well known for its strength and versatility. It’s natural look makes it a popular choice for clean beauty brands, who want to create beautiful containers, while demonstrating their eco-friendly credentials. From lipstick components to jars and bottles, the applications for bamboo are far reaching.
- Glass: While glass is often associated with luxury when it comes to packaging materials, it’s also a kinder choice for the planet. Like aluminum, it’s infinitely recyclable, and its quality won’t lessen overtime. It’s also impermeable and inert, which makes it a fantastic choice for preserving the integrity and efficacy of the formula of the product inside. It can be used to construct a range of packaging options, from bottles and jars to dropper bottles.
Whether you’re a clean beauty brand looking to break into the industry, or an established cosmetic company, using sustainable materials for your packaging will help you to stand out in a crowded market. With many materials on the market, it can be difficult to know which one to choose. If you’d like some advice, then don’t hesitate to get in touch to speak to one of our packaging experts.
Tags: sustainable packaging, sugarcane, aluminum, bamboo, glass