When it comes to choosing packaging for cosmetics, there are many factors to consider. For instance, the packaging material should not interfere with the integrity of the product formula.
Another consideration to make is the aesthetics of a material. Glass packaging exudes an aura of luxury and quality, making it a popular choice for many brands. But, like any other material, it has its advantages and disadvantages. Keep reading to discover what they are:
The pros of glass packaging
- Elegant aesthetic: One of the main appeals of glass, and the reason why it’s used by many high-end brands, is that it exudes sophistication and luxury. A crystal clear glass will showcase the product inside. On the other hand, the dark hue of amber glass also looks sophisticated.
- Preserves the product’s integrity: A key advantage of glass as a packaging material is that it’s non-porous and impermeable, keeping the product inside safe from external elements. This helps to maintain the product’s quality and effectiveness, making it an especially recommended packaging choice for products with sensitive formulations.
- 100% recyclable: Glass is fully recyclable, and its quality doesn’t deplete each time it’s recycled, making it a far more sustainable option than other packaging materials. This means that products encased in glass packaging are more likely to appeal to the eco-conscious consumer.
- Resistant to chemical interactions: As a material, glass is inert, so it will not react with the contents. Skincare and cosmetic formulas often contain active ingredients that can be affected by other materials, making glass a far safer choice.
The cons of glass packaging
- Fragile: Glass is a delicate material that is prone to shattering, which can be a significant drawback as it means it needs to be transported with care. The extra attention required during transit can incur extra costs for the product manufacturer.
- Additional transportation costs: Compared to plastic, glass is a far heavier material. This leads to higher transportation costs and higher carbon emissions.
- Cost: In comparison to traditional packaging materials, such as plastic, glass is a more expensive option. Brands that use glass packaging will have to charge a higher price to the end customer, which can be unappealing to budget conscious customers.
Are you considering glass packaging for your cosmetic line? Here at APG, we have a wide range of glass jars, bottles, and other packaging options. Head over to our catalog to browse our full collection.