As a beauty and skincare brand, your product packaging is just as important as the quality of your products. Even if your product completely eradicates all sight of wrinkles, or banishes blemishes, consumers will overlook it if your packaging isn’t up to scratch.
Packaging can impact the perceived value of your products, customer satisfaction, and even the environment. Therefore, choosing the right materials for your products is crucial. Here are some top tips to help you make the right choice:
• Consider your product's properties: The first step in choosing the right packaging material is to think about your product's properties. For instance, if your product is sensitive to light, you might consider using an opaque or dark-colored material. If your product could be damaged by air, you might consider using a material that is impermeable to air, such as glass or plastic. For oily products, it may pay to use a material that is resistant to oil, such as metal or plastic.
• Think about your target audience: Your packaging should also be designed to appeal to your target audience. Consider factors such as age, gender, and lifestyle when choosing the right packaging. As an example, if you are targeting younger consumers, you might want to use bright colors and trendy designs. For older consumers, you might consider using more sophisticated and elegant designs.
• Pay attention to the environmental impact of the material: Over the past decade, consumers have become more aware of the environmental impact of packaging materials. Choosing sustainable packaging can help you appeal to eco-conscious consumers and reduce your brand's carbon footprint. Research materials such as biodegradable plastics, fully-recyclable plastics, or bamboo.
• Take into account the expense: The cost of packaging materials is an important factor to consider. The materials that you choose need to fit within your budget without compromising quality. If you are just starting out, you might consider using cheaper materials such as plastic or cardboard, as long as it’s suitable for your product. As your business grows, you can invest in more premium materials such as glass or metal.
• Factor in the formulation’s shelf life: Some materials, such as plastic, may not be suitable for products with a long shelf life, as they can break down over time and affect the quality of your products. In such cases, you might consider using materials such as glass, which is more durable and can maintain the quality of your products for a longer period.
For help choosing the right packaging solution to suit your product line, don’t hesitate to get in touch. Our packaging specialists will be more than happy to help.
How to choose the right packaging materials for your products
