How changes in consumer behavior are affecting packaging choices
With the rise of e-commerce, consumers now have access to a broader range of products than ever before, which means they are becoming more discerning about the products they buy.
As a result, the packaging of beauty, cosmetics, and household products is becoming increasingly important, as consumers are drawn to packaging that is both aesthetically pleasing and functional.
Sustainable packaging is leading the way
One of the most significant changes in consumer behaviour in recent years is an increasing demand for sustainable packaging. Individuals are becoming more aware of the impact that packaging has on the environment, and are therefore looking for packaging that is eco-friendly and recyclable. This trend is particularly evident in the beauty industry, where brands are increasingly using sustainable packaging materials such as glass and recycled plastics.
The minimalism trend is here to stay
As an art movement, minimalism first emerged in the late 1950s, but it wasn’t until the 2000s that it became mainstream. Over twenty years later, the concept is still revered by consumers and brands alike. Consumers tend to favor products that have simple, clean designs, with minimal packaging that is easy to recycle. This trend is particularly prevalent in the cosmetics industry, where minimalist packaging is seen as a way of emphasizing the quality of the product rather than the packaging.
The rise in popularity of e-commerce
With more and more consumers shopping online, e-commerce packaging has become an essential part of the product experience. Customers now expect products to arrive in packaging that is both aesthetically pleasing and functional. This has led to an increase in the use of packaging materials such as bubble wrap and air pillows, which are designed to protect products during transit.
The ever growing popularity of e-commerce also means that brands need to ensure their packaging is compliant with the regulations set out by whichever e-commerce site they’re selling their products on.
The influence of social media
The increasing use of social media is also having an impact on packaging choices. With users sharing images and videos of the products they buy on social media platforms such as Instagram and YouTube, product packaging has become an important part of the product experience, with consumers looking for packaging that is aesthetically pleasing and Instagram-worthy.
As a packaging provider, it is essential to stay on top of these trends and to adapt your offerings accordingly. By providing packaging that meets the changing needs of consumers, you can help your clients stand out in a crowded marketplace and build a loyal customer base.