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3 winter skincare packaging trends
Travel-friendly packaging: From Thanksgiving to Hanukkah and Christmas, the winter season brings with it a host of holidays and travel opportunities. Whether this results in a family gathering, a cozy winter retreat, or a tropical escape, many of us find ourselves on the move during this time. Recognizing this, skincare brands are incorporating travel-friendly packaging into their winter collections.
3 eco-friendly alternative to traditional packaging materials
To try to combat this alarming amount of plastic pollution, industries across the board are adapting their practices in order to lower the amount of waste they produce. For cosmetic, skincare, and household brands, this means making the switch to alternative packaging materials. However, what alternatives exist? In this blog post, we're going to provide an overview of some of the alternatives to traditional packaging materials
Trends shaping the next era of cosmetic packaging
When you think of your favorite cosmetic product, what’s the first thing that springs to mind? Perhaps it’s the way it's transformed your skin into a baby-soft, blemish-free zone. Or is it the pleasing fragrance that the formula has been scented with? Whatever it is you think of, chances are, your first thought isn’t the packaging.
3 winter skincare packaging trends
Compact, sleek, and spill-proof containers are becoming essential for jet-setting skincare enthusiasts. Airless pumps and travel-sized packaging solutions are great for jet setters, as they’re compact solutions that protect the integrity of the product inside, ensuring that your customers can stick to their skincare routine, even when their far from home.
The future of omnichannel packaging
In an increasingly digital world, there are myriad destinations for consumers to shop for their favorite products. Gone are the days when brick-and-mortar stores were the only option. Individuals can now turn to branded websites, retail behemoths such as Amazon, and even social media platforms to buy the products they need.
Exploring new technologies and innovations for personal care product packaging
A call for sustainable solutions: Nowadays, the average consumer is more concerned with the environment than ever before. This means that there’s an increased demand for sustainable packaging. From bamboo and sugarcane to glass, brands can now choose from a wide range of biodegradable, recyclable, or reusable packaging solutions. By opting for a more eco-friendly alternative to single-use plastic, companies can enhance their green credentials and improve their brand image.
Packaging innovations for zero-waste beauty
Tech integration: As technology becomes increasingly central to our lives, the benefits of incorporating technology into zero-waste beauty packaging shouldn't be underestimated.
Why you should choose bamboo packaging for your next cosmetic line
Biodegradable and compostable: Unlike plastic, which takes centuries to break down, bamboo packaging naturally decomposes relatively quickly, reducing the burden of long-lasting waste in landfills. Additionally, bamboo packaging can often be composted, thus returning valuable nutrients to the soil.
Why recycling schemes are important to brand loyalty
One of the pioneers of these types of initiative is LUSH, the natural beauty company. Shoppers are incentivized to bring back their empty pots, with the lure of the reward of a free face mask for every five empty vessels that are returned. Not only does this recycling scheme encourage sustainable practices, it boosts brand loyalty as customers are encouraged to repurchase their favorite products.
The role of packaging in meeting clean beauty standards
When a customer first interacts with your product – whether that’s picking it up off the shelf in the drug store or receiving it as a gift – the packaging will serve as their first point of contact with your brand. As they say, first impressions count, which is why you want to ensure your packaging conveys your commitment to clean beauty.
The benefits of packaging innovation for anti-aging skincare products
Increases the shelf life: Traditional packaging solutions could lead to the premature degradation of a product, meaning it’s shelf life is reduced. On the other hand, a modern packaging method that’s been expertly designed using the newest technology allows for the better preservation of a formula, thus extending its lifespan.
Future cosmetic packaging trends: shaping the next generation
Sustainability reigns supreme: Phrases such as “clean beauty” and “green agenda” are more than just buzzwords, they’re an important consideration for brands looking to appeal to today’s market. In a survey conducted by McKinsey, over 60% of respondents said they’d be willing to pay more for products packaged sustainably. To attract the attention of the increasing number of eco-conscious customers, brands should be looking into making the switch to sustainable packaging solutions, if they’ve haven’t already.