The future of packaging: predictions and opportunities

In order to move towards a more sustainable future, the cosmetic and skincare industry is looking for innovative ways to reduce its environmental impact. Packaging is a key aspect of the industry, leading many companies to explore various alternatives to traditional packaging materials such as plastic. With this goal in mind, here are some of our predictions for the future of packaging:

Augmented reality: enhancing customer experience

Augmented reality is already being used in the beauty industry, and its most popular application is to allow consumers to virtually try make up on before they make a purchase, thus providing a more interactive and personalized experience. In the coming years, we expect the uptake of augmented reality by beauty brands to increase. For instance, when it comes to packaging, QR codes in products could allow consumers to access augmented reality powered features, such as a display of product information, or animations that tell a brand’s story.

Fully-recyclable solutions: the future of packaging

The beauty industry is under increasing pressure to reduce its carbon footprint and minimize waste. Fully-recyclable packaging – such as our patented Infinity Series - is a promising solution to this problem. These materials can be recycled multiple times without losing their quality, providing a more sustainable alternative to conventional plastic packaging.

Sustainability: a priority for the future

Unsurprisingly, sustainability is becoming a top priority for the cosmetic and skincare industry. As evidenced by the rise in popularity of “clean beauty”, consumers are increasingly conscious of the impact their purchases have on the environment. As a result, they are demanding more eco-friendly products. Companies that prioritize the use of sustainable packaging will have a competitive advantage in the market, as customers are willing to pay more for products that speak to their values.

Refillable packaging: reducing waste

Another trend that is gaining momentum in the cosmetic and skincare industry is refillable packaging. This approach involves designing packaging that can be refilled with product, thus reducing wast. Refillable packaging can take many forms, including reusable containers, such as jars and bottles. By offering refillable packaging, companies can reduce their environmental impact and appeal to customers who are looking to do the same.

Given the increasing interest from consumers in sustainability, brands that are committed to reducing their carbon footprint will be well place to benefit from new packaging solutions, as there’s a concentration of innovation in this area. Ultimately, it is a win-win situation for both brands and customers as they work together towards a more sustainable future.

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