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Future cosmetic packaging trends: shaping the next generation
Sustainability reigns supreme: Phrases such as “clean beauty” and “green agenda” are more than just buzzwords, they’re an important consideration for brands looking to appeal to today’s market. In a survey conducted by McKinsey, over 60% of respondents said they’d be willing to pay more for products packaged sustainably. To attract the attention of the increasing number of eco-conscious customers, brands should be looking into making the switch to sustainable packaging solutions, if they’ve haven’t already.
The future of packaging: predictions and opportunities
Augmented reality is already being used in the beauty industry, and its most popular application is to allow consumers to virtually try make up on before they make a purchase, thus providing a more interactive and personalized experience. In the coming years, we expect the uptake of augmented reality by beauty brands to increase.
Clean beauty: which packaging solutions to opt for?
As more and more consumers become conscious of their environmental impact, there has been a growing demand for clean beauty products that are packaged sustainably. Clean beauty, in this context, refers to products that are made using natural, non-toxic ingredients, and packaged in eco-friendly materials
Provide a sustainable packaging solution with refillable packaging
In recent years, the negative impact of packaging waste on the environment has become a growing concern. This has led to an increase in demand for sustainable packaging solutions that minimize waste and promote eco-friendliness. One such solution is refillable packaging
5 eco-friendly packaging trends in 2023
Glass over plastic: One of the most popular sustainable packaging materials is glass. A sustainable and infinitely recyclable material, glass is perfect for products like skincare and cosmetics.
5 trends shaping the future of cosmetic packaging
By hopping on the band wagon, brands can make use of tried and tested packaging options that have a track record of impressing consumers. To help push you in the right direction, we’ve put together a list of 5 trends that are shaping the future of cosmetic packaging.