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Travel-friendly packaging: From Thanksgiving to Hanukkah and Christmas, the winter season brings with it a host of holidays and travel opportunities. Whether this results in a family gathering, a cozy winter retreat, or a tropical escape, many of us find ourselves on the move during this time. Recognizing this, skincare brands are incorporating travel-friendly packaging into their winter collections.

Compact, sleek, and spill-proof containers are becoming essential for jet-setting skincare enthusiasts. Airless pumps and travel-sized packaging solutions are great for jet setters, as they’re compact solutions that protect the integrity of the product inside, ensuring that your customers can stick to their skincare routine, even when their far from home.

A call for sustainable solutions: Nowadays, the average consumer is more concerned with the environment than ever before. This means that there’s an increased demand for sustainable packaging. From bamboo and sugarcane to glass, brands can now choose from a wide range of biodegradable, recyclable, or reusable packaging solutions. By opting for a more eco-friendly alternative to single-use plastic, companies can enhance their green credentials and improve their brand image.

Tech integration: As technology becomes increasingly central to our lives, the benefits of incorporating technology into zero-waste beauty packaging shouldn't be underestimated.

Sustainability reigns supreme: Phrases such as “clean beauty” and “green agenda” are more than just buzzwords, they’re an important consideration for brands looking to appeal to today’s market. In a survey conducted by McKinsey, over 60% of respondents said they’d be willing to pay more for products packaged sustainably. To attract the attention of the increasing number of eco-conscious customers, brands should be looking into making the switch to sustainable packaging solutions, if they’ve haven’t already.

Augmented reality is already being used in the beauty industry, and its most popular application is to allow consumers to virtually try make up on before they make a purchase, thus providing a more interactive and personalized experience. In the coming years, we expect the uptake of augmented reality by beauty brands to increase.

In recent years, the negative impact of packaging waste on the environment has become a growing concern. This has led to an increase in demand for sustainable packaging solutions that minimize waste and promote eco-friendliness. One such solution is refillable packaging

Glass over plastic: One of the most popular sustainable packaging materials is glass. A sustainable and infinitely recyclable material, glass is perfect for products like skincare and cosmetics.