Clean beauty: which packaging solutions to opt for?

As more and more consumers become conscious of their environmental impact, there has been a growing demand for clean beauty products that are packaged sustainably. Clean beauty, in this context, refers to products that are made using natural, non-toxic ingredients, and packaged in eco-friendly materials that minimize their environmental footprint. If you’re a clean beauty brand looking for a sustainable packaging solution, here are some options:

  • Glass: As a packaging material for clean beauty products, glass is highly sought-after due to its eco-friendliness and durability, allowing it to be recycled repeatedly. Additionally, it is a safe and sustainable option that does not contaminate products with harmful substances. The luxurious appearance of glass packaging – such as a glass jar - also adds to its appeal to consumers.
  • Metal: Another sustainable packaging option is metal. Aluminum, in particular, is popular for its lightweight and durable properties. It is also highly recyclable and can be melted down and reused multiple times without losing its quality. Metal packaging can be used for a range of products, from lip balms and creams to deodorants and hair care products.
  • Fully recyclable plastics: Unlike traditional plastics, which are often difficult to recycle due to their mixed composition or the lack of infrastructure to recycle them, fully recyclable plastics - such as those used in our Infinity Series - are designed to be easily recycled.
  • Paper and cardboard: Renewable, biodegradable, and recyclable, paper and cardboard are among the most sustainable packaging materials available. They are also lightweight and easy to customize with branding and design elements, making them an attractive option for clean beauty products. Paper and cardboard packaging are commonly used for items such as soap bars, solid shampoos, and skincare products.
  • Biodegradable plastics: These plastics are made using plant-based materials, such as cornstarch or sugarcane, and are designed to break down into natural compounds over time. Biodegradable plastics are a promising option for clean beauty brands that want to reduce their environmental impact without sacrificing the convenience of traditional plastics.
  • Refillable packaging: Refillable packaging is a sustainable option that is gaining popularity in the beauty industry. It involves designing products in a way that allows consumers to refill them, rather than disposing of them after use. This can be done using reusable packaging, like glass or metal containers, that can be refilled with the product. Refillable packaging can help to reduce waste and cut down on the need for new packaging materials, making it a highly sustainable option.
Aluminum packagingClean beautyGlass jarsInfinity seriesRefillable packaging