With new cosmetic brands frequently arriving on the market, and consumer preferences evolving at a rapid pace, packaging trends, too, are changing. For businesses to keep up with competitors, embracing the changing tides is crucial. But in order to capitalize on trends, having a finger on the pulse is necessary. With this in mind, we’ve put together a list of future cosmetic packaging trends, to help brands like your stay ahead of the competition.
• Sustainability reigns supreme: Phrases such as “clean beauty” and “green agenda” are more than just buzzwords, they’re an important consideration for brands looking to appeal to today’s market. In a survey conducted by McKinsey, over 60% of respondents said they’d be willing to pay more for products packaged sustainably. To attract the attention of the increasing number of eco-conscious customers, brands should be looking into making the switch to sustainable packaging solutions, if they’ve haven’t already.
• Airless packaging set to lead the way: Issues such as contamination, oxidization, and degradations caused by external elements are all considerations that brands must bear in mind when choosing packaging. This is where airless packaging comes into play. This type of packaging helps to protect the product formula by preventing exposure to air. This helps to extend the shelf life of the product, and inhibits premature degradation. Airless packaging also limits the possibility for product waste, as it accurately dispenses the product, and the vacuum technology ensures that the entire product can be extracted from the container.
• Refillable containers: As with sustainable packaging, refillable containers are a popular choice with consumers who are looking to lessen their carbon footprint, as they can refill the container, rather than having to purchase an entirely new product. Additionally, refillable containers are a good choice for those keeping an eye on their budget, as refills are cheaper than repurchasing a product.
• Incorporation of technology-driven features: We live in a digital-age, and with that comes the convenience afforded by all the possibilities that technology presents us. Therefore, brands looking for ways to stay ahead of the curve should embrace technology and use it to provide customers with an interactive and immersive packaging experience. Tools such as QR codes can be used to provide customers with the opportunity to scan the code and discover more about the company, or access additional features, such as loyalty schemes. AR can also be used to provide customers with product information through 3D content.
Future cosmetic packaging trends: shaping the next generation
