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Four things to consider when choosing mascara packaging

How to avoid greenwashing with packaging claims
Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.

Learning Consumer Packaging Preferences Is Vital for Business Growth, says leading packaging provider

Emerging Beauty Brands Must Place Their Focus on Sustainability, says leading package provider

APackaging Group Rounds up The Best Cosmetics Packaging Designs of 2022
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.

Why is the packaging of your household products so important?

How beauty packaging can transform the clean credentials of your products

How brands, suppliers, designers and manufacturers can drive forward sustainability

The ultimate guide to designing your color cosmetics packaging

Beauty Packaging Trends That are Expected to be Big in 2023
The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.

How Packaging can Protect Your Beauty Products, Whatever the Weather
At APG we often recommend our range of airless packaging to clients who want to make sure that weather is not an issue when they’re shipping their products to retailers or etailers.
Airless packaging is a form of packaging or dispensing system that eliminates air and doesn’t allow it to come into contact with the product.

How to set up your own beauty packaging recycling scheme
In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.
This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.