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Packaging company sheds light on the diverse range of plastic materials powering innovative cosmetic packaging solutions
Polyethylene Terephthalate (PET) is another popular choice for APG's cosmetic packaging. Its transparent and lightweight nature gives rise to packaging that harmoniously blends form and function. PET is also highly durable and provides an effective barrier against gas and moisture. As such, it protects the integrity of a product's formula.
The importance of eliminating materials like ABS and PETG from beauty packaging
In recent years, consumers and brands have started to wise up when it comes to the detrimental impact of packaging on our planet. As the global beauty industry produces over 120 million units of packaging and contributes a significant amount of waste each year, it’s important that packaging developers start to think seriously about sustainable production.
How to design eye-catching cosmetic packaging that sells
Know your target audience: Before you start designing your cosmetic packaging, it's important to get to know your target audience. Take the time to research and analyze their preferences, desires, and purchasing behaviors. What kind of products do they want? Are they looking for something luxurious, eco-friendly, or minimalist?
How to create a packaging strategy for your business
The first step in creating a strategy for your beauty or skincare brand’s packaging, is to define your identity and values. This involves understanding your target audience.
Four tips for choosing travel-friendly packaging solutions
The obvious advice is to prioritize what you absolutely cannot do without, but beyond that, travel-friendly packaging is the traveler’s best friend. As a cosmetics company, you need to keep all of this in mind when selecting packaging for your travel and mini-sized products.
Four things to consider when choosing mascara packaging
If the target is older adult women, a more sophisticated packaging - for example, glass with bamboo finishes to give it a luxury feel - may be a better choice. If your product is good for everyone, then nothing keeps you from using both designs in order to market them to different demographics. What matters most is that the product stands out from others on the shelf.
How to avoid greenwashing with packaging claims
Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.
Learning Consumer Packaging Preferences Is Vital for Business Growth, says leading packaging provider
Consumer packaging preferences have changed dramatically in recent years. Consumers are becoming more environmentally conscious and demanding sustainable packaging options. They are also looking for packaging that is easy to use, convenient, and enhances the product's efficacy.
Emerging Beauty Brands Must Place Their Focus on Sustainability, says leading package provider
“Sustainability is no longer a buzzword, but a necessity for brands looking to succeed in today’s market,” said Hannah Palese, a spokesperson for APG. “Customers are increasingly looking for environmentally responsible products, and this is particularly true for the beauty industry
APackaging group rounds up the best cosmetics packaging designs of 2022
APackaging Group (APG), a US-based cosmetics packaging manufacturer, looks at the best packaging designs of 2022.
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.
Why is the packaging of your household products so important?
Consumers are unlikely to repurchase a product that was difficult to use, therefore designing an appealing household product means that you must consider its usability.
How beauty packaging can transform the clean credentials of your products
Switching to sustainable packaging will demonstrate to your customers that your company is committed to playing its part in helping the environment, with the effect of transforming your brand's clean credentials.