Packaging Company Sheds Light on the Diverse Range of Plastic Materials Powering Innovative Cosmetic Packaging Solutions
In recent years, consumers and brands have started to wise up when it comes to the detrimental impact of packaging on our planet. As the global beauty industry produces over 120 million units of packaging and contributes a significant amount of waste each year, it’s important that packaging developers start to think seriously about sustainable production.
The obvious advice is to prioritize what you absolutely cannot do without, but beyond that, travel-friendly packaging is the traveler’s best friend. As a cosmetics company, you need to keep all of this in mind when selecting packaging for your travel and mini-sized products.
Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.
Learning Consumer Packaging Preferences Is Vital for Business Growth, says leading packaging provider
Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.