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Four things to consider when choosing mascara packaging

Four things to consider when choosing mascara packaging

If the target is older adult women, a more sophisticated packaging - for example, glass with bamboo finishes to give it a luxury feel - may be a better choice. If your product is good for everyone, then nothing keeps you from using both designs in order to market them to different demographics. What matters most is that the product stands out from others on the shelf.
How to avoid greenwashing with packaging claims

How to avoid greenwashing with packaging claims

Firstly, don’t trust any vague claims. Packaging described as sustainable or eco-friendly with no other information as to why it’s those things may be a red flag. What are the materials used? How is it produced? Can it be recycled? Are all questions to ask. Read the fine print to see if the information is there; if not, it’s probably safer to walk away.

Learning Consumer Packaging Preferences Is Vital for Business Growth, says leading packaging provider

Learning Consumer Packaging Preferences Is Vital for Business Growth, says leading packaging provider

Consumer packaging preferences have changed dramatically in recent years. Consumers are becoming more environmentally conscious and demanding sustainable packaging options. They are also looking for packaging that is easy to use, convenient, and enhances the product's efficacy.
Emerging Beauty Brands Must Place Their Focus on Sustainability, says leading package provider

Emerging Beauty Brands Must Place Their Focus on Sustainability, says leading package provider

“Sustainability is no longer a buzzword, but a necessity for brands looking to succeed in today’s market,” said Hannah Palese, a spokesperson for APG. “Customers are increasingly looking for environmentally responsible products, and this is particularly true for the beauty industry
APackaging Group Rounds up The Best Cosmetics Packaging Designs of 2022

APackaging Group Rounds up The Best Cosmetics Packaging Designs of 2022

APackaging Group (APG), a US-based cosmetics packaging manufacturer, looks at the best packaging designs of 2022.

Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.
Why is the packaging of your household products so important?

Why is the packaging of your household products so important?

Consumers are unlikely to repurchase a product that was difficult to use, therefore designing an appealing household product means that you must consider its usability.
How beauty packaging can transform the clean credentials of your products

How beauty packaging can transform the clean credentials of your products

Switching to sustainable packaging will demonstrate to your customers that your company is committed to playing its part in helping the environment, with the effect of transforming your brand's clean credentials.
How brands, suppliers, designers and manufacturers can drive forward sustainability

How brands, suppliers, designers and manufacturers can drive forward sustainability

The process begins with brands identifying opportunities within the supply chain where the creation of the product can be made more environmentally friendly. This information can then be used in the product design stage and at each stage of product creation.
The ultimate guide to designing your color cosmetics packaging 

The ultimate guide to designing your color cosmetics packaging 

Although the adage states that we shouldn't judge a book by its cover, the packaging of a product is the first impression that your customer will have. If it's well-designed and eye-catching, consumers will be drawn to it.
packaging trends,

Beauty Packaging Trends That are Expected to be Big in 2023

The pandemic made us reconsider the way we view science (thanks to the vaccine) as well as our surroundings. Many of us found a new found appreciation for nature when there was little to no entertainment to be had during lockdown apart from going for walks, hikes or bike rides.

packaging design

How Packaging can Protect Your Beauty Products, Whatever the Weather

At APG we often recommend our range of airless packaging to clients who want to make sure that weather is not an issue when they’re shipping their products to retailers or etailers. 

Airless packaging is a form of packaging or dispensing system that eliminates air and doesn’t allow it to come into contact with the product. 

sustainability

How to set up your own beauty packaging recycling scheme

In today’s beauty world, it’s become the responsibility of brands to do their best for the environment.


This covers things like choosing ingredients from ethical sources, donating a percentage of profits to charity, and exploring recyclable packaging materials.