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How to choose the right packaging materials for your products
Consider your product's properties: The first step in choosing the right packaging material is to think about your product's properties. For instance, if your product is sensitive to light, you might consider using an opaque or dark-colored material.
The future of packaging: predictions and opportunities
Augmented reality is already being used in the beauty industry, and its most popular application is to allow consumers to virtually try make up on before they make a purchase, thus providing a more interactive and personalized experience. In the coming years, we expect the uptake of augmented reality by beauty brands to increase.
5 reasons beauty brands are ditching plastic packaging
- One of the main reasons behind beauty brands’ decision to get rid of plastic packaging is because of consumer demand. As people become more aware of the impact of plastic on the environment, they are increasingly seeking out products that are packaged in more sustainable materials.
Clean beauty: which packaging solutions to opt for?
As more and more consumers become conscious of their environmental impact, there has been a growing demand for clean beauty products that are packaged sustainably. Clean beauty, in this context, refers to products that are made using natural, non-toxic ingredients, and packaged in eco-friendly materials
5 eco-friendly packaging trends in 2023
Glass over plastic: One of the most popular sustainable packaging materials is glass. A sustainable and infinitely recyclable material, glass is perfect for products like skincare and cosmetics.