Glass packaging: Like aluminum, glass is infinitely recyclable. It can be recycled again and again without its quality diminishing. As a material, it can be used for a wide range of applications, from bottles and jars to dropper bottles. While it’s a slightly costlier alternative to plastic packaging, it’s a popular choice with consumers, as it exudes luxury, and it’s a more eco-friendly alternative to single-use plastic.
When a customer first interacts with your product – whether that’s picking it up off the shelf in the drug store or receiving it as a gift – the packaging will serve as their first point of contact with your brand. As they say, first impressions count, which is why you want to ensure your packaging conveys your commitment to clean beauty.
Increases the shelf life: Traditional packaging solutions could lead to the premature degradation of a product, meaning it’s shelf life is reduced. On the other hand, a modern packaging method that’s been expertly designed using the newest technology allows for the better preservation of a formula, thus extending its lifespan.
Consider your product's properties: The first step in choosing the right packaging material is to think about your product's properties. For instance, if your product is sensitive to light, you might consider using an opaque or dark-colored material.
Augmented reality is already being used in the beauty industry, and its most popular application is to allow consumers to virtually try make up on before they make a purchase, thus providing a more interactive and personalized experience. In the coming years, we expect the uptake of augmented reality by beauty brands to increase.
- One of the main reasons behind beauty brands’ decision to get rid of plastic packaging is because of consumer demand. As people become more aware of the impact of plastic on the environment, they are increasingly seeking out products that are packaged in more sustainable materials.
As more and more consumers become conscious of their environmental impact, there has been a growing demand for clean beauty products that are packaged sustainably. Clean beauty, in this context, refers to products that are made using natural, non-toxic ingredients, and packaged in eco-friendly materials
Glass over plastic: One of the most popular sustainable packaging materials is glass. A sustainable and infinitely recyclable material, glass is perfect for products like skincare and cosmetics.