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While some celebrities prefer to keep their personal image to the side lines when it comes to launching beauty products, some choose to feature predominantly on the product - and its packaging! After all, many customers may choose celebrity beauty brands precisely because they are fans of the celebrity in question. Jennifer Lopez's JLo Beauty line, for example, features packaging that incorporates her personal brand, with her signature prominently featured on the products.

If the target is older adult women, a more sophisticated packaging - for example, glass with bamboo finishes to give it a luxury feel - may be a better choice. If your product is good for everyone, then nothing keeps you from using both designs in order to market them to different demographics. What matters most is that the product stands out from others on the shelf.

APackaging Group (APG), a US-based cosmetics packaging manufacturer, looks at the best packaging designs of 2022.

Company spokesperson Hannah Palese said “We saw some amazing trends in packaging design in 2022. The saying ‘less is more’ really does apply, as we have seen a great success in minimalist designs with clean, simple lines; Glossier’s skincare packaging was a perfect example.

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