The 4 Qualities that all Cosmetic Packaging should have

The 4 Qualities that all Cosmetic Packaging should have

It’s no secret that product packaging is paramount, especially when discussing beauty products and cosmetics. The right cosmetics packaging not onl...
How to Create Attention-grabbing Packaging with Psychologically-based Designs

How to Create Attention-grabbing Packaging with Psychologically-based Designs

In order to compete with other brands on the shelf, increase sales, and grab your fair share of the consumer market, you need an attention-grabbing...
Our Western Love Affair With K-Beauty

Our Western Love Affair With K-Beauty

If you produce any type of skincare or personal care item, you are probably well-acquainted with K-beauty by now. For many years, it was more or le...
Why Cosmetics Companies Need Sustainable Packaging in Today’s Marketplace

Why Cosmetics Companies Need Sustainable Packaging in Today’s Marketplace

A company’s identity is everything. And packaging is the most visible part of that product’s identity. Packaging should tell the right story about ...
What Is Airless Pump Technology and Is It Right for Your Products?

What Is Airless Pump Technology and Is It Right for Your Products?

As a cosmetics company owner, you’ve probably heard the term “airless” when it comes to packaging. But what is it and is it right for your product?...
Trends in Cosmetics Packaging and Ways They Can Translate to Your Brand

Trends in Cosmetics Packaging and Ways They Can Translate to Your Brand

The cosmetics and beauty industry is a competitive place. Tens of thousands of products compete for our attention each and every day, from brick an...
How Social Media Has Changed the Way We Market Cosmetics

How Social Media Has Changed the Way We Market Cosmetics

Cosmetics and beauty have always been highly competitive industries and had historically relied on huge advertising campaigns in glossy magazines a...