As a cosmetics company owner, you’ve probably heard the term “airless” when it comes to packaging. But what is it and is it right for your product?
The term “airless” comes from this system that requires no air intake for pumping and no air contact with the product itself. Airless pump technology offers a non-pressurized vacuum evacuation system. As the pump is pushed down, a disc inside the bottle rises to push the product up and out.
Airless pumps offer benefits for many different types of cosmetic products. As more cosmetics companies discover this type of pumping technology, the demand for this packaging grows. These airless dispensing containers
- Extend the shelf life of products without impacting the quality of the contents
- Offer greater hygiene
- Allow for a cleaner dispensing of the product
- Offer up to 99 percent evacuation with little waste
- Enhance product preservation and stabilization
- Allow a precise and controlled application
- 360-degree dispensing
- Allow greater ease of use
- Offer greater portability
- Can convey a feeling of luxury that customers are willing to pay more for
- Offer recyclability
- Are lightweight
- Are environmentally friendly with no CFC emissions
Your packaging is an important component when it comes to brand awareness, particularly when it comes to conveying a sense of luxury. Organic and natural products and luxury lines have utilized airless pump technology to convey a high-end feel while keeping their products more viable for a longer period of time. Airless pump technology can help create that high-end feel that many consumers seek.
Preservation of Product
Preservation is a big consideration today with natural and organic ingredients in so many products. Today’s manufacturers need to know that packaging can guarantee the longevity of these products. Airless pump technologies create a tight seal that prevents the product from being exposed to the outside elements.
Because no air can enter the product, manufacturers can protect their products from impurities and offer a completely hygienic product. This also allows a safe, tamper-proof system that is not only free of contaminants but can also be unaltered after packaging.
Airless pump technology offers full evacuation of the product. With conventional pumps, there always remains a bit in the bottom of container. Airless pumps offer complete product evacuation so consumers have access to every last bit of product in the container. Particularly when it is a luxury product with a higher price point, consumers want access to every last bit for their use.
Airless technology also provides a level of convenience that typical pump containers don’t provide. With a 360 degree dispensing capability, it is particularly good for mist and lotion dispensing. Dispensing can also be done from both an upright or an inverted position.
Does airless pump technology lend itself to your product? APG can help. Let us show you our airless pump products and help you with your cosmetic packaging needs. Contact us at (626) 385-5858 or email us at Sales@apackaginggroup.com.