News – Page 130 – APG Packaging

Can better packaging design increase unit prices?

beauty packaging

While aesthetics play a significant role in the price of your product, a lot of brands get swept away with graphics and forget that practicality and functionality are equally important to their consumers.

Packaging that is not only visually appealing but also functional, easy to use, and convenient can justify a higher price. For example, creating an aerosol spray that only requires a neutral wrist rotation is much more comfortable for customers than the typical aerosol sprays that require a more pronated wrist rotation.

Can better packaging design increase unit prices?

beauty packaging

While aesthetics play a significant role in the price of your product, a lot of brands get swept away with graphics and forget that practicality and functionality are equally important to their consumers.

Packaging that is not only visually appealing but also functional, easy to use, and convenient can justify a higher price. For example, creating an aerosol spray that only requires a neutral wrist rotation is much more comfortable for customers than the typical aerosol sprays that require a more pronated wrist rotation.

4 ways packaging can help you achieve your brand objectives

beauty marketing

Aesthetics aside, your packaging should be designed with the user in mind. Ease of use, whether in dispensing the product or storing it, contributes to a positive user experience.

Whether you’ve got a foundation that doesn’t pump out enough product, or lipgloss that leaks every time you use it, customers do not like packaging that isn’t functional. Make sure your packaging is fit-for-use and you’ll quickly enhance customer satisfaction and loyalty.

5 things to consider when choosing a trigger spray

mini trigger sprayer

Spray output: You’ll also want to consider which type of output you’d prefer when choosing a trigger spray. Do you want your product to be dispersed as a mist? Or would you rather it came out as one single jet? Alternatively, do you want it to foam up as it’s dispensed? If a formula is toxic when breathed in, a foam trigger sprayer would be better.

Navigating beauty trends in the digital era: How sustained e-commerce habits shape personal care choices

e-commerce

Durable, yet lightweight packaging: Whether it’s a shampoo, eyeshadow pallet, or body lotion, one of the most important aspects of the design of e-commerce products is that they arrive to the customer in one piece. This means that the materials their packaging is made from must be durable. However, at the same time, e-commerce products need to be lightweight to save on shipping costs so that brands can sell their products to consumers at reasonable prices. This is one of the reasons why online retail behemoth Amazon established its Frustration-Free Packaging (FFP) incentive program, encouraging brands to use more durable and lightweight packaging solutions.

4 benefits of airless technology

airless pumps

One of the main risks posed to the integrity of cosmetic products is outside contaminants, such as bacteria and dust. With airless technology, pollutants are prevented from reaching the product. The packaging prevents air from getting in, and also negates the need for the user to scoop the product out using their fingers, thus saving it from coming into contact with germs.

Aerosol and fine mist sprayers: which is right for your product?

aerosol sprayers

Environmental impact: In recent years, the popularity of eco-conscious consumerism has risen considerably. Aerosols, although convenient, have a negative impact on the environment, as the chemicals used inside them are toxic to soil, air, and water. Therefore, fine mist sprayers have increased in popularity as a viable alternative, particularly among eco-conscious consumers. They dispense products in a more gentle manner, making them ideal for face mists or body sprays. They’re typically free from propellants and use a particular mechanism to create a mist. This means their environmental impact is significantly lower than that of aerosols. Here at APG, our Infinity Pump series is made from 100% recyclable packaging, taking the sustainability factor of fine mist sprayers the extra mile.

5 cosmetic packaging trends 2024

packaging solutions

We’re living in an increasingly digital age, and brands need to embrace this, or risk being left behind. But how does tech fit into the cosmetic industry? Well, consumers can scan QR codes on products, and augmented reality can be used for a virtual try on. Like that, individuals can instantly see how a product would look on them, which helps them to make an informed purchase decision.

5 gender-neutral packaging design ideas

gender neutral

The ongoing discourse around gender identity is increasingly influencing product design and marketing strategies. Gone are the days when blue was reserved for boys and pink for girls. Nowadays, many brands are choosing to steer away from presenting products as gender-specific.

This move, however, tends to be more apparent within new brands rather than established brands. But whether you’re new to the cosmetic and skincare industry or you’ve been hanging around a while, there’s certainly value in evolving your packaging design in line with changing cultural attitudes. After all, it’s important to keep up with changing tides or risk being left behind. With this in mind, here are some ideas for gender-neutral packaging design:

A closer look at the shift in consumer attitude towards "clean beauty"

clean beauty

For brands looking to succeed in today's market, the message is clear. Clean beauty practices are essential. Gen Zs and millennials, in particular, tend to prioritize sustainable products made from naturally sourced ingredients. According to Retail Dive, the #cleanbeauty tag had reached 2 billion views on TikTok as of October 2023.

What are “beauty sticks” and why are they so popular?

beauty sticks

One of the main benefits of beauty sticks is that they enable application without the need for additional tools. For instance, a foundation can be swiped onto the face and then blended in with the user’s fingertips. This makes for an almost completely mess-free application, and there’s no need to use a make-up brush.

4 packaging ideas to lower the risk of contamination

airless packaging

Single-dose packaging:For the ultimate protection, single-dose packaging is a popular choice. Such packaging takes the form of individual sachets or capsules, which contain a single-use amount of product. One downside of this type of packaging is that it produces a lot of waste. When it comes to protecting the integrity of the product, however, it’s highly effective.

What type of mascara packaging is right for your product?

Finally, think about the size of your mascara packaging. Do you want your product to be suitable for travelling? If so, it may pay to choose a smaller, more streamlined packaging solution. If you’re after the “wow factor”, then you may choose to prioritize an interesting shaped mascara component. Or, you could decide to use a dual mascara component, which provides you with the opportunity to use two different wand types at either end and thus enhance the versatility of your product.

How to achieve the “apothecary aesthetic” for your skincare brand

amber glass jars

The apothecary era was steeped in stories of remedies and discoveries. To bring this element of storytelling to your own brand, craft a narrative around your products, showcasing the origins of the ingredients, the inspiration behind their creation, and the benefits they offer. Not only will this serve as a nod to the time of apothecaries, but it will also help to build your brand identity and encourage brand loyalty. You could also include handwritten notes in limited-edition batches, to really infuse that old-world, bespoke charm into your customer products.

Packaging Insights

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